Senior Segment Marketing Lead — Remote & Strategy-Driven

Geotab; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working model

Remote-friendly across US

Job summary

Geotab is seeking a Senior Marketing Strategist to lead marketing for assigned segments. You will collaborate with cross-functional teams to align programs with business goals and own segment ICP definitions and buyer persona maps.

In this remote-friendly role across the US, you will conduct segment-specific research, develop vertical content and enablement assets, and partner with product marketing to support launches with segment-specific messaging.

Qualifications

• Minimum 8+ years in marketing strategy, with 3+ years in B2B segment marketing.
• Strong analytical and storytelling skills, with experience in market research.
• Ability to operate independently and manage multiple priorities.

Responsibilities

• Lead the development of comprehensive marketing strategies for assigned segments.
• Collaborate with cross-functional teams to align marketing plans with business goals.
• Own segment ICP definitions and buyer persona maps.
• Conduct segment-specific research and translate insights into tailored marketing programs.
• Develop vertical-specific content and enablement assets.
• Partner with product marketing to support product launches with segment-specific messaging.

Skills

Marketing strategy

B2B segment marketing

Analytical storytelling

Market research

Independent work

Job description

Geotab is seeking a Senior Marketing Strategist to lead marketing for assigned segments. You will collaborate with cross-functional teams to align programs with business goals and own segment ICP definitions and buyer persona maps.

In this remote-friendly role across the US, you will conduct segment-specific research, develop vertical content and enablement assets, and partner with product marketing to support launches with segment-specific messaging.