Senior GTM Marketing Manager, Segmented Growth

Fundraise Up, Inc.; Northern (KY); Hybrid; USD 157,000 - 171,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

401(k) plan with company match

Home office stipend

Professional development stipend

Volunteer time off

Job summary

Fundraise Up, Inc. is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments across mid-market, enterprise, and strategic tiers.

You will bridge Product, Demand Gen, Sales, CS, and Content, guiding audience definition, commercial strategy, and execution. You’ll lead cross-functional GTM launches, set targets with RevOps, run the GTM operating model end to end, and report results to executive leadership.

Qualifications

• 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.
• Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.
• Experience driving growth across multiple segments (verticals, customer types, geographies).
• Experience running integrated GTM across channels (Google Ads, LinkedIn, Meta, content, social, partnerships, lifecycle).
• Strong analytical mindset to measure adoption, pipeline impact, and ROI.
• Deep collaboration with Product, Demand Gen, Sales, CS, and Content teams.
• Executive-ready communication and presence; able to influence senior stakeholders.
• Operate with urgency, ownership, and strategic clarity in fast-paced environments.

Responsibilities

• Own go-to-market strategy for new segments including defining audience, positioning, and success metrics; take plan from validated opportunity to full execution with Market Research PMM.
• Set and own commercial targets for each segment with RevOps and Sales; track pipeline, revenue, adoption, and report results to executives.
• Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence; align launches with company OKRs.
• Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns and enablement assets.
• Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks.
• Identify partner opportunities with Partnerships and fold into the segment plan.
• Drive cross-functional alignment on priorities, timelines, and scaling or pruning segments; run quarterly GTM reviews.
• Encourage use of AI across teams to improve outcomes and efficiency.

Skills

Product Marketing

Go-to-Market

Cross-functional leadership

B2B SaaS

Analytics

Executive communication

Strategic planning

Ownership & urgency

Job description

Fundraise Up, Inc. is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments across mid-market, enterprise, and strategic tiers.

You will bridge Product, Demand Gen, Sales, CS, and Content, guiding audience definition, commercial strategy, and execution. You’ll lead cross-functional GTM launches, set targets with RevOps, run the GTM operating model end to end, and report results to executive leadership.