Manager, Retention Marketing

confidential; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Prescription Drug Coverage

401k Plan

Wellness Program

Life Insurance

Tuition Reimbursement

Paid Time Off

Paid Parental Leave

Adoption Services

Job summary

AMC Global Media is seeking a Manager, Retention Marketing to join the Audience & Media Strategy team in New York, NY. You will drive retention strategies across email, push, in-app, and paid channels, collaborating with data teams to model subscribers and lifecycle paths.

Responsibilities include designing test-and-learn programs, optimizing win-back and save-at-cancel flows, and reporting on churn and engagement KPIs.

Qualifications

• 4–6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment.
• Proficiency in analyzing performance data and translating insights into actionable strategies.
• Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred.
• Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred.
• Experience with retention-focused paid media, including audience activation and lift measurement, preferred.
• Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
• Comfortable managing multiple projects, process, budgets and stakeholders simultaneously.
• Strong communicator with a team-first attitude and curiosity to test, learn, and iterate.

Responsibilities

• Support strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms).
• Partner with data and analytics teams to inform segmentation, subscriber modeling, and lifecycle strategies.
• Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance.
• Design and run the retention test-and-learn agenda with holdouts as the default; report incremental retained subscribers and costs.
• Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement.
• Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across DTC and partner platforms (Amazon Channels, Roku, Apple).
• Translate engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers.
• Build and maintain project plans, briefs, test plans, budgets, and performance reports.
• Track KPIs such as churn, engagement, tenure, and incremental lift for optimization.
• Stay current on retention marketing trends and tools, bringing fresh ideas.

Skills

Retention marketing

Lifecycle marketing

Analytics

A/B testing

Communication

Tools

Braze

mParticle

LiveRamp

Dashboards

Job description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Manager, Retention Marketing to join our Audience & Media Strategy team in our New York, NY location.

JOB RESPONSIBILITIES

• Support the strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms)
• Partner with data and analytics teams to uncover insights that inform segmentation, subscriber modeling, and lifecycle strategies
• Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance
• Design and run the retention test-and-learn agenda with holdouts as the default, owning the test register and reporting incremental retained subscribers and cost per incremental save
• Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement
• Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across direct-to-consumer and partner platforms (e.g., Amazon Channels, Roku, Apple)
• Translate leading engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers
• Build and maintain project plans, briefs, test plans, budgets, and performance reports
• Track KPIs such as churn, engagement, tenure, and incremental lift to identify opportunities for optimization and growth
• Stay current on retention marketing trends and tools, bringing fresh ideas to the table

QUALIFICATIONS

• 4–6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment
• Proficiency in analyzing performance data and translating insights into actionable strategies
• Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred
• Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred
• Experience with retention-focused paid media, including audience activation and lift measurement, preferred
• Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
• Comfortable managing multiple projects, process, budgets and stakeholders simultaneously
• Strong communicator with a team-first attitude and curiosity to test, learn, and iterate
• Strong attention to detail

The base compensation for this position is $90,000 - $100,000 commensurate with experience.

BENEFITS

• Medical
• Dental
• Vision
• Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Paid Time Off
• Paid Parental Leave
• Adoption Services

AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices.

Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

The Company is committed to policy of nondiscrimination in its employment and personnel practices.

Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.