Manager, Paywall & Registration Strategy

Dow Jones; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

A leading media company based in New York is looking for a Manager of Paywall & Registration Strategy. In this role, you will drive the organic audience monetization for digital media properties and be responsible for optimizing user journeys to boost conversion rates. Ideal candidates should have at least 7 years of experience in digital marketing, a strong analytical mindset, and a passion for media. This position offers a competitive salary and comprehensive benefits.

Qualifications

• Minimum 7 years of experience in audience development or digital marketing.
• Proven track record in driving audience growth.
• Strong understanding of digital marketing principles.

Responsibilities

• Develop paywall strategies to balance access and revenue.
• Analyze user journeys to optimize conversion funnels.
• Implement a registration strategy to enhance user data.

Skills

Audience development

Digital marketing

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business, or Communications

Job description

Manager, Paywall & Registration Strategy

Manager, Paywall & Registration Strategy

6 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Dow Jones is seeking a Manager of Paywall and Registration Strategy to join our Performance Marketing team. In this role, you will be at the forefront of driving organic audience monetization for Dow Jones media properties, including The Wall Street Journal, Barron’s, and MarketWatch. Working collaboratively with teams across the organization, including Product, Advertising, Partnerships, and the Newsroom, you will identify and implement robust audience conversion strategies that align with our business objectives.

You Will:

• Paywall Strategy: Develop and execute effective paywall strategies that strike a balance between audience access and revenue generation, driving the monetization of our media properties.
• Funnel Optimization: Analyze the user journey to identify and implement improvements throughout the audience funnel, from awareness to conversion, including testing and optimizing paywall and other marketing placements to maximize engagement and drive subscription growth.
• Direct Traffic Growth: Develop strategies to increase direct traffic by fostering habitual usage and deeper brand engagement, leveraging newsletters and other owned channels to drive return visits and move users down the conversion funnel.
• Registration Strategy: Design and implement a registration strategy that increases the volume and quality of known users, unlocking first-party data opportunities, enhancing personalization, and creating a stronger foundation for subscriber conversion.
• AB Testing Tools for Audience: Utilize AB testing tools and methodologies to experiment with audience engagement tactics and optimize conversion rates.
• Performance Tracking and Reporting: Define and track key performance indicators (KPIs) to measure the success of audience monetization initiatives. Provide regular reporting and actionable insights to stakeholders, highlighting progress and recommending optimizations for improved results.

You Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
• Proven track record of driving audience growth, engagement, and monetization through strategic initiatives and partnerships.
• Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Experience working with cross-functional teams, including Product and Newsroom, to execute audience monetization strategies.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
• Passion for journalism, news, and staying informed about current events.
• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

#LI-Hybrid

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 110,000.00 - 140,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Online Media

Referrals increase your chances of interviewing at Dow Jones by 2x

Sign in to set job alerts for “Strategy Manager” roles.

New York, NY $130,000.00-$140,000.00 2 weeks ago

Assistant Manager, Commercial Planning and Operations

New York, NY $70,000.00-$90,000.00 1 month ago

New York, NY $150,000.00-$180,000.00 9 hours ago

New York, NY $120,000.00-$150,000.00 9 hours ago

Senior Manager, Strategy & Business Development

New York, NY $180,000.00-$259,000.00 1 week ago

New York, NY $105,000.00-$175,080.00 1 week ago

Business Development & Growth Strategy Manager

New York, NY $85,000.00-$100,000.00 2 weeks ago

Senior Director, Enterprise FanCash Strategy & Operations

New York, NY $243,750.00-$311,250.00 3 days ago

Sr. Manager, Strategy & Business Development

New York, NY $120,000.00-$150,000.00 2 days ago

New York City Metropolitan Area 6 days ago

Social Media Strategy & Content Assistant Manager

New York City Metropolitan Area $80,000.00-$85,000.00 4 days ago

New York, NY $120,000.00-$130,000.00 4 days ago

New York, NY $123,000.00-$192,000.00 4 days ago

New York, NY $209,000.00-$359,150.00 4 days ago

New York, NY $150,000.00-$175,000.00 1 month ago

Manhattan, NY $75,500.00-$100,000.00 3 days ago

Senior Manager/Director, Strategy and Operations

New York, NY $174,400.00-$308,400.00 3 days ago

Manager, Sales Strategic Planning & Operations

New York, NY $182,000.00-$252,000.00 2 weeks ago

New York, NY $135,000.00-$160,000.00 4 months ago

Director, Business Operations - Marketing Strategy & Growth

New York, NY $185,000.00-$205,000.00 2 weeks ago

New York, NY $185,000.00-$220,000.00 1 week ago

Associate Director, Strategy Analyst - The Orchard

New York, NY $90,000.00-$105,000.00 6 days ago

New York, NY $176,000.00-$213,000.00 1 week ago

(USA) Senior Director, Business Strategy

Strategy & Operations Manager, Postmates

New York, NY $106,000.00-$118,000.00 4 days ago

Associate Director, Strategy Analyst - The Orchard

New York, NY $90,000.00-$105,000.00 1 week ago

Senior Manager, Business Operations & Strategy

New York, NY $167,000.00-$191,000.00 1 week ago

New York City Metropolitan Area $90,000.00-$120,000.00 3 days ago

Senior Strategy & Operations Manager, Customer Strategy

Director of Business Operations and Strategy

New York, NY $135,800.00-$290,550.00 2 weeks ago

Associate Manager, New Verticals - Alcohol Strategy & Operations

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.