Manager, Integrated (Media) Planning

Real Chemistry; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Flexible PTO

401k match

Medical, dental, and vision plans

Mental wellness coaching

Access to online courses

Job summary

A leading healthcare marketing firm is seeking a Manager, Integrated (Media) Planning to support the Integrated Planning team with campaign strategy and management. The role entails developing media plans, managing budgets, and collaborating across various channels. The ideal candidate will possess a bachelor's degree in advertising or marketing, strong analytical skills, and experience in the digital media landscape. This position offers a hybrid work model and competitive salary range of $70,000 to $80,000.

Qualifications

• Bachelor’s degree with a focus on Advertising or Marketing.
• Experience with data analysis and trend identification.
• Understanding of digital media dynamics.

Responsibilities

• Support Integrated Planning team with day-to-day tasks.
• Develop media plans and oversee execution.
• Manage budgets and project timelines.
• Conduct audience and competitive research.

Skills

Attention to detail

Effective communication

Data analysis

Digital marketplace understanding

Education

Bachelor’s degree in Advertising or Marketing

Tools

Microsoft Excel

Microsoft PowerPoint

Industry tools (Prisma, ComScore, etc.)

Job description

Join to apply for the Manager, Integrated (Media) Planning role at Real Chemistry

Join to apply for the Manager, Integrated (Media) Planning role at Real Chemistry

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Job Summary

The Manager, Integrated (Media) Planning is a problem solver who is eager to grow their skills in paid media and strategy. They are curious about how and why consumers and HCPs act the way they do and understand how the digital ecosystem impacts decision making. They are immersed in digital media, curious about unique ways of connection with audiences, and prepared to provide recommendations based on campaign briefs. The Manager supports the team in development and activation of digital recommendations that meet unique client goals.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US.

What You’ll Do

• Day to Day: Support the Integrated Planning (IP) team on day-to-day tasks including, but not limited to: campaign research, strategy, and tactical recommendations, partner relationships and POVs, budget management and tracking. You’ll be responsible for owning and updating flowcharts, and budget documents across multiple clients and brands.
• Campaign Planning and Management: You’ll get hands-on experience developing media plans and overseeing their execution, working with a team of expert buyers across the linear, direct, programmatic, social and search media ecosystem. You’ll be the main point of contact and steward for financial operations and to ensure our campaigns are being executed to plan, within budget.
• Project Management: Supports project management, ensuring their team is on track with deliverables, timelines, project trackers, etc.
• Audience & Competitive Research: Leverage planning tools to learn more about our client’s audiences and their competitive landscapes
• Cross-Channel Integration: You will have exposure to a variety of services and disciplines to help bring creative, integrated solutions to our clients. You will work with Associates and Managers to ensure seamless collaboration across SMEs and deliver results for clients.
  
  

You’ll Love This Job If

• You’re intuitive – you see between the lines and understand needs of clients before they do.
• You’re a doer – who sees issues and solves them, requiring minimal oversight to do your best work
• You’re flexible – knowing when to lean into things to keep things moving
• You’re an authentic partner – tailoring your approach to suit a range of audiences and collaborators to deliver the most acutely tailored communications for our client’s needs
• You love to learn- staying up to date with the latest in the business and keeping up with an ever-changing industry
  
  

What You Should Have

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing
• Aptitude for attention to detail, organization, and effective communication.
• Working knowledge of Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings.
• General understanding of the digital marketplace. Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media.
• Knowledge of or applicable understanding of industry tools such as Prisma, ComScore, Kantar, Pathmatics, Telmar, etc. is a plus.
• Prior healthcare or pharmaceutical client experience highly useful, but not required
• Curiosity about leveraging data for audience planning, or familiarity with major data providers and audience targeting solutions
  
  

Pay Range: $70,000-$80,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here .

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, and flexible PTO. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester . Learn more about our great benefits and perks at: www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

• Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here .

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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