Associate Director, Engagement Strategy

CMI Media Group; New York (NY); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Child care support

Paid maternity leave

Student loan assistance

Paid paternity leave

Tuition assistance

Disability insurance

Job summary

A healthcare marketing agency is seeking an Associate Director, Engagement Strategy to lead omnichannel media campaigns. The ideal candidate has 7+ years in media planning, excels in client partnerships, and is passionate about improving healthcare outcomes. This role offers a competitive salary based in New York and opportunities for professional growth.

Qualifications

• Proven track record of developing and executing successful cross-channel media strategies.
• Exceptional communication and interpersonal skills for client relationship building.
• Extensive understanding of pharmaceutical and patient markets.

Responsibilities

• Lead development of cross-channel media strategies.
• Oversee the Engagement Planning team and ensure tactical plan execution.
• Cultivate strong relationships with client contacts.

Skills

Strategic Visionary

Leadership & Mentorship

Client-Focused Approach

Industry Expertise

Passion for Healthcare

Education

7+ years of media planning experience

2+ years in a supervisory role

Tools

SEM

Programmatic

Paid Social

SEO

Job description

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Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy

Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Champion Client Partnerships: Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
• Drive Innovation & Best Practices: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
• Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Do you have the right DNA?

• Strategic Visionary: 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
• Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
• Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Industry Expertise: Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns – we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

All for Good.

CMI Media Group was built on inclusion and diversity. It’s in our DNA and Core Values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.”

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Strategy/Planning, and Management

• Industries

  Advertising Services and Technology, Information and Media

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Child care support

Paid maternity leave

Student loan assistance

Paid paternity leave

Tuition assistance

Disability insurance

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