Media Planner

Thanks; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Stock options

Remote working flexibility

Job summary

A global advertising technology company is seeking a Media Planner in New York. In this role, you will optimize campaign performance and collaborate with teams to ensure effective budget allocation. The ideal candidate has experience in programmatic advertising and excellent communication skills. This company offers competitive compensation, performance bonuses, and a flexible remote-working environment.

Qualifications

• 3+ years experience in programmatic advertising or digital campaign management.
• Experience managing campaigns across multiple publishers.
• Analytical mindset to interpret campaign data quickly.

Responsibilities

• Design budget allocation strategies across the publisher network.
• Set up and manage campaigns while monitoring performance.
• Analyze campaign data to optimize performance in real-time.

Skills

Programmatic advertising

DSP management

Digital campaign management

Analytical skills

SQL

Advanced Excel/Google Sheets

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Excel

Job description

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The future of advertising is beautiful. Thanks (thanks.co) is seeking a Media Planner to join our global team and play a key role in optimizing campaign performance across our publisher network. You'll collaborate closely with our sales, partnerships, and product teams to execute our vision of creating the only ad network where everyone wins.

You'll own the end-to-end campaign lifecycle - from strategic budget planning through execution to performance optimization and reporting. As the single point of accountability for campaign performance, you'll ensure advertiser dollars are deployed effectively across Thanks' publisher network while revenue commitments are delivered successfully.

Our ideal candidate will be a hands-on campaign management professional with deep programmatic experience who thrives in fast-moving startup environments. You'll need proven experience managing campaigns across multiple publishers simultaneously, strong analytical skills to optimize performance in real-time, and exceptional communication abilities to work effectively across time zones.

What You'll Do

• Campaign Strategy & Planning: Design budget allocation strategies across Thanks' publisher network based on performance data and advertiser objectives, working closely with sales teams to forecast delivery and identify optimization opportunities
• Campaign Setup & Execution: Set up and manage campaigns across Thanks' platform, monitor performance daily, and troubleshoot delivery issues to ensure optimal campaign performance across time zones
• Performance Optimization: Analyze campaign data to make real-time optimization decisions, reallocate budgets between high-performing placements, and scale successful campaigns while pausing underperformers
• Cross-Team Collaboration: Work closely with sales, publisher partners, and product teams to ensure seamless campaign delivery - and provide insights on platform improvements and automation opportunities
  
  

Requirements

What we're looking for

• 3+ years experience in programmatic advertising, DSP management, or digital campaign management with a proven track record of optimizing campaign performance
• Experience managing campaigns across multiple publishers or platforms simultaneously, with strong understanding of key performance metrics (CTR, CPA, ROAS, CPM)
• Analytical mindset with ability to interpret campaign data quickly and make optimization decisions that improve performance
• Excellent communication skills and ability to work effectively with both technical and non-technical stakeholders
• Self-motivated and organized, with strong time management skills crucial for working across multiple time zones
• Startup mentality - comfortable with ambiguity, adaptable to rapid change, and excited to build processes while working with available tools and resources
• Proactive problem-solver who takes ownership of issues and drives solutions independently
• Team-first attitude - collaborative, humble, and supportive of others
  
  

Nice to have

• SQL or data analysis skills for independent reporting and campaign performance analysis
• Advanced Excel/Google Sheets proficiency for building performance dashboards and budget models
• Experience with agency trading desks or adtech platforms (Outbrain, Criteo, similar)
• Bachelor's degree in Marketing, Business, or related field
  
  

Benefits

Why Thanks?

What if people loved ads? Thanks makes this possible. We're a Sydney-headquartered, global company on a mission to kill ad fatigue and create advertising that consumers actually appreciate. Our industry-leading engagement goes beyond capturing attention - we delight, reward, and transform how people experience ads.

Here's why you'll love working with us:

Direct Impact: Your work will directly shape campaign performance and revenue growth across our publisher network. You'll build lasting relationships with partners and see exactly how your optimization decisions impact our success.

Ownership and Autonomy: This is your chance to define what media planning looks like at Thanks from inception. We'll give you the freedom and collaborative environment to build scalable processes and influence our future as we scale.

Competitive Package: Enjoy a competitive salary, performance-based bonuses, and stock options to share in our success.

Growth Trajectory: Thrive in an environment of rapid change, constant challenges, and endless opportunities. You'll work closely with leadership in a culture that values curiosity, transparency, and work-life balance.

Comprehensive Benefits: Enjoy a benefits package designed to support your needs and wellbeing.

Flexible Remote-Working Environment: Work remotely in a supportive team that understands the challenges and rewards of building something extraordinary across time zones.

We're tackling big challenges in advertising technology by creating our own ecosystem - not copying what exists. If you're excited to optimize campaigns, build meaningful partnerships, and grow at a rapidly scaling company, we'd love to hear from you - let's build something extraordinary together!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  IT Services and IT Consulting

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