Director, Multi-Touch Attribution & Analytics

Ford Motor Company; Salem (OR); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Immediate medical coverage

Dental and vision benefits

Tuition assistance

Vehicle discount program

Job summary

Ford Motor Company is seeking a highly capable Manager for Marketing Analytics to lead the enterprise's Multi-Touch Attribution (MTA) program. You will oversee a team of 8, manage vendor relationships, governance, and analytical methods, and collaborate with Ford’s agency to drive measurable marketing impact.

The role requires data science, SQL/Python proficiency, and strong leadership to deliver dashboards and insights that inform marketing strategy across Ford brands in the US.

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years in marketing analytics, data analytics, or data science.
• 2+ years leading technical or analytics teams.
• Strong SQL and Python for data analysis and automation.
• Experience with vendor relationships and data delivery.
• Experience with taxonomy governance and attribution data structures.
• Dashboarding and reporting to stakeholders.

Responsibilities

• Lead intake, prioritization, and delivery of analytics requests.
• Manage 8-person team for MTA data management and analytics.
• Develop team culture focused on rigor and partnership.
• Coach and assess team members.
• Own relationship with MTA vendor, data ingestion, performance, and contracts.
• Ensure data quality and validation of dashboards and reports.
• Apply causal inference and lift analysis to validate outputs.
• Oversee data refresh on GCP using SQL and Python.
• Maintain backlog aligned with leadership objectives.
• Deliver dashboards translating data into actionable insight for marketing.
• Define and enforce campaign taxonomy standards with the agency.
• Escalate blockers and drive resolution with stakeholders.
• Drive adoption of attribution insights and measurable impact.

Skills

SQL

Python

Statistics

Data science

Marketing analytics

Leadership

Vendor management

Campaign taxonomy

Attribution analytics

Dashboarding/BI

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, CS, Math, or related field

Tools

GCP

Looker/Power BI/BI tools

Job description

Ford Motor Company is seeking a highly capable Manager for Marketing Analytics to lead the enterprise's Multi-Touch Attribution (MTA) program. You will oversee a team of 8, manage vendor relationships, governance, and analytical methods, and collaborate with Ford’s agency to drive measurable marketing impact.

The role requires data science, SQL/Python proficiency, and strong leadership to deliver dashboards and insights that inform marketing strategy across Ford brands in the US.