Manager, Global Organic & AI Discovery

Heydude; Westwood (MA); On-site; USD 117,000 - 127,000; Full time

Job summary

Crocs, Inc. is seeking a Manager, Global Organic & AI Discovery for HEYDUDE to own organic search and AI-driven discovery across the brand’s global digital business, including heydude.com and marketplace surfaces.

This role emphasizes SEO-first thinking with AI integration and cross-region scalability. You will lead technical SEO across regions, manage international SEO, and ensure product feeds and metadata render correctly for marketplaces while coordinating with content, merch, and regional

Qualifications

• 6+ years in digital marketing with hands-on, shipped technical SEO experience
• Experience with SFCC and emerging AI technologies and LLMs
• International SEO experience (hreflang, multi-language) preferred

Responsibilities

• Define and execute a global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
• Own how HEYDUDE surfaces inside AI platforms and on-platform assistants, building the entity, content, and data strategy for machine-parseable surfaces.
• Lead the technical SEO foundation across regions: keyword research, audits, on-page optimization, site architecture, internal linking, and crawl health.
• Manage international SEO for EMEA scaling: hreflang, geo and language targeting, market-specific setup.
• Extend SEO and AI discovery to marketplaces; ensure product feeds and metadata render correctly on Amazon, Walmart, and Target.
• Develop deep understanding of regional GTM calendars and ensure data, feeds, and content are ready at launch for AI surface opportunities.
• Collaborate with content, merch, and channel owners to keep content SEO-friendly and machine-readable.
• Translate tooling findings into dev-ready specs in SFCC and coordinate across teams to present a single machine-readable story.
• Monitor performance, forecast trends, and test opportunities while managing expectations with stakeholders.
• Lead execution and shipping with a focus on strategy, prioritization, and partner collaboration.

Skills

Digital marketing

Technical SEO

AI/LLM awareness

International SEO

Jira/SFCC familiarity

Education

BS or BA in business/marketing or related field

Tools

Botify

Screaming Frog

SEMrush

GA4

Jira

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

The Manager, Global Organic & AI Discovery for HEYDUDE is responsible for owning organic and AI-driven discovery across the brand’s full global digital business, heydude.com and our marketplace presence on Amazon, Walmart, and Target. This is an SEO-first role that combines traditional technical SEO expertise with emerging AI and agentic commerce capability to enhance how HEYDUDE is found, recommended, and purchased across digital channels. North America is the core, with the US driving the majority of the business today, while EMEA is the growth frontier. The role builds the foundation once and scales it across regions, so the standard set in the US extends cleanly into EMEA as that business grows rather than getting rebuilt market by market.

What You’ll Do

• Define and execute a global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
• Own how HEYDUDE surfaces inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and on-platform marketplace assistants, and how the brand gets selected when an agent shops on a customer’s behalf. Build the entity, content, and structured data strategy that makes the brand machine-parseable and machine-preferred.
• Own the technical SEO foundation across regions and domains: conduct keyword research, competitive analysis, and technical audits, optimize on-page elements (meta tags, headings, schema markup), and maintain best practices for site architecture, internal linking, indexation, and crawl health.
• Manage the international SEO layer as EMEA scales: hreflang, geo and language targeting, and market-specific technical setup, ensuring organic stays healthy across every market and domain.
• Extend SEO and AI discovery discipline into the marketplaces. Keep product feed and metadata hygiene clean so listings, attributes, and feeds on Amazon, Walmart, and Target render correctly across surfaces and read clearly to both the platform’s own AI and the external agents pulling from them.
• Develop deep understanding of regional go-to-market calendars and initiatives, ensuring structured data, feeds, and content are ready on day one so agents and search can surface new and important product launches the moment they go live. Localize global strategy for cultural and market nuances.
• Partner with content, merch, and other channel owners to ensure content is both SEO-friendly and machine-readable. Develop deep understanding of organic and AI discovery’s role in the total marketing mix.
• Serve as the execution layer between tooling, dev, content, and merch. Translate Botify findings into dev-ready specs in SFCC and ship them through Jira. Coordinate with the marketplace and regional teams so dotcom and 3P tell one consistent, machine-readable story across every market.
• Track organic and AI-driven discovery performance globally, monitor against forecast, and flag risk. Identify emerging trends in organic search and agentic commerce, aiming to be an early tester of new opportunities while keeping signal separate from hype.
• Own execution and shipping, with strategy, prioritization, and stakeholder comms set in partnership with the Sr. Director. Leverage agency and tooling partners (e.g. Botify) for audits and recommendations while owning the work that ships.

What You’ll Bring to the Table

• BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
• Minimum 6+ years of digital marketing experience with hands‑on, shipped technical SEO, ideally in Salesforce Commerce Cloud (SFCC), and a strong working understanding of emerging AI technologies and LLMs.
• Demonstrable AI/LLM search work and a point of view on where agentic commerce is heading, with the judgment to tell signal from hype. International SEO experience (hreflang, multi‑market, multi‑language) strongly preferred.
• Fluency in how marketplace listings and product feeds feed both platform and external AI. Proficiency with SEO tooling (Botify, Screaming Frog, SEMrush or similar) and at least one web analytics platform (GA4 or equivalent).
• Comfortable writing dev tickets and working in Jira, and able to manage the business by the numbers. Footwear, apparel, or DTC retail background preferred.
• Demonstrated ability to lead agency and tooling partners and leverage their input to improve performance, with the instinct to build for what is coming while keeping today’s foundation solid across a growing global footprint.
• Core business hours are 9am – 5pm MT, but preference will be given to candidates who are open to occasional early morning & evening calls to support our employees located in other parts of the globe.

#heydude

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Manager, Global Organic & AI Discovery

Salary or Pay Range: $117,000 - $127,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long‑term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate