Director, Digital Marketing

Crocs; Westwood (MA); Hybrid; USD 176,000 - 186,000; Full time

Benefits offered by this job

Incentive program

Benefits package (medical/dental/visi​

401k company match

Job summary

Crocs, Inc. is seeking a Director of Digital Marketing to lead the multi-channel acquisition strategy for Crocs and HEYDUDE brands.

You will oversee SEM, SEO, paid social, display, and affiliate channels, drive traffic, conversions, and revenue growth, and build a best-in-class digital acquisition organization. The role requires 7+ years in B2C digital marketing, a proven track record of aggressive growth, and strong leadership to guide cross-functional teams across Marketing, eCommerce,

Qualifications

• Bachelor's degree or equivalent in Business/Marketing.
• 7+ years of digital acquisition or performance marketing in a B2C environment.
• Proven success achieving aggressive growth and customer acquisition goals.
• Experience leading, developing, and growing Digital Marketing teams.
• Proven ability to create and manage large-scale digital marketing budgets.
• Strong analytical mindset with data-driven investment decisions.

Responsibilities

• Lead strategy, planning, and budget allocation across performance marketing channels (SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, Affiliate Marketing).
• Develop acquisition strategies to increase traffic, conversion, and revenue while improving marketing efficiency.
• Establish and build HEYDUDE's Digital Acquisition organization.
• Foster an environment focused on coaching, development, accountability, and continuous learning.
• Utilize advanced marketing analytics to identify opportunities and optimize investments.

Skills

Digital marketing leadership

Data-driven decision making

Budget management

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Business/Marketing or equivalent

Tools

Google Analytics 4

Tableau/BI tools

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Lead strategy, planning, and budget allocation across performance marketing channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing.
• Develop acquisition strategies that increase traffic, conversion, and revenue while improving marketing efficiency.
• Establish and develop HEYDUDE's Digital Acquisition organization, creating a best-in-class team capable of supporting rapid business growth.
• Foster an environment focused on coaching, development, accountability, and continuous learning.
• Utilize advanced marketing analytics to identify opportunities, optimize investments, and maximize both short- and long-term business performance.
• Develop and maintain dashboards that track business KPIs and channel-level performance metrics.
• Collaborate with teams across Marketing, eCommerce, Merchandising, Creative, and other functions to align acquisition strategies with product launches, campaigns, and business priorities.
• Influence stakeholders and advocate for initiatives that improve the consumer experience and business results.
• Lead personalization, testing, and experimentation efforts to improve the customer journey and increase conversion.
• Challenge existing assumptions and identify new opportunities for growth through data-driven decision making.

What You'll Bring to the Table

• Bachelor's degree in Business, Marketing, or a related field, or equivalent combination of education and experience.
• 7+ years of experience in digital acquisition or performance marketing within a B2C environment.
• Demonstrated success achieving aggressive growth and customer acquisition goals.
• Experience leading, developing, and growing Digital Marketing teams.
• Proven ability to create and manage large-scale digital marketing budgets aligned to business objectives.
• Strong analytical mindset with experience leveraging data to inform investment and optimization decisions.
• Ability to thrive in a fast-paced, evolving environment with changing priorities and ambiguity.
• Strong relationship-building and influencing skills, with the ability to collaborate effectively across functions.
• Growth-oriented mindset focused on solving problems, simplifying complexity, and driving results.

#heydude

#LI-AE1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Director, Digital Marketing

Salary or Pay Range: $176,000 - $186,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.