Director, Digital Marketing

HEYDUDE; Westwood (MA); Hybrid; USD 176,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life and AD&D

Disability insurance

Job summary

Crocs, Inc. is seeking a Director of Digital Marketing for its HEYDUDE brand to lead the consumer acquisition strategy across SEM, SEO, Paid Social, and more, driving traffic and revenue for the Direct-to-Consumer business.

You will build a high-performing Digital Acquisition team, shape strategy, budgeting, and analytics, and collaborate across Marketing, eCommerce, and Product launches to accelerate growth.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 7+ years in digital acquisition or performance marketing in a B2C environment.
• Proven success in driving growth and customer acquisition goals.
• Experience leading and growing Digital Marketing teams.
• Experience managing large-scale digital marketing budgets.

Responsibilities

• Lead strategy, planning, and budget allocation across performance marketing channels.
• Develop acquisition strategies to increase traffic, conversion, and revenue.
• Build and lead HEYDUDE's Digital Acquisition team for growth.
• Foster coaching, development, and accountability within the team.
• Use analytics to optimize investments and performance.
• Develop dashboards tracking KPIs and channel metrics.
• Collaborate across Marketing, eCommerce, Merchandising, Creative, and other teams.
• Influence stakeholders to improve customer experience and results.
• Lead personalization, testing, and experimentation to improve journeys.
• Identify new growth opportunities through data-driven decisions.

Skills

Digital marketing strategy

Team leadership

Budget management

Analytics mindset

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

The Director, Digital Marketing for HEYDUDE is responsible for leading the brand's consumer acquisition marketing strategy, with a focus on driving traffic, customer acquisition, and revenue growth through personalized consumer experiences.

This role oversees strategy, planning, budgeting, and performance across key digital acquisition channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing. The Director will build and lead a high-performing Digital Acquisition team while driving scalable and profitable growth for the Direct-to-Consumer business.

What You'll Do

• Lead strategy, planning, and budget allocation across performance marketing channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing.
• Develop acquisition strategies that increase traffic, conversion, and revenue while improving marketing efficiency.
• Establish and develop HEYDUDE's Digital Acquisition organization, creating a best-in-class team capable of supporting rapid business growth.
• Foster an environment focused on coaching, development, accountability, and continuous learning.
• Utilize advanced marketing analytics to identify opportunities, optimize investments, and maximize both short- and long-term business performance.
• Develop and maintain dashboards that track business KPIs and channel-level performance metrics.
• Collaborate with teams across Marketing, eCommerce, Merchandising, Creative, and other functions to align acquisition strategies with product launches, campaigns, and business priorities.
• Influence stakeholders and advocate for initiatives that improve the consumer experience and business results.
• Lead personalization, testing, and experimentation efforts to improve the customer journey and increase conversion.
• Challenge existing assumptions and identify new opportunities for growth through data-driven decision making.

What You'll Bring to the Table

• Bachelor's degree in Business, Marketing, or a related field, or equivalent combination of education and experience.
• 7+ years of experience in digital acquisition or performance marketing within a B2C environment.
• Demonstrated success achieving aggressive growth and customer acquisition goals.
• Experience leading, developing, and growing Digital Marketing teams.
• Proven ability to create and manage large-scale digital marketing budgets aligned to business objectives.
• Strong analytical mindset with experience leveraging data to inform investment and optimization decisions.
• Ability to thrive in a fast-paced, evolving environment with changing priorities and ambiguity.
• Strong relationship-building and influencing skills, with the ability to collaborate effectively across functions.
• Growth-oriented mindset focused on solving problems, simplifying complexity, and driving results.

#heydude

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Digital Marketing

Salary or Pay Range: $176,000 - $186,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify .

This position is eligible to participate in a company incentive program.

• medical coverage
• dental coverage
• vision coverage
• life and AD&D
• short and long-term disability coverage
• paid time off
• employee assistance
• participation in a 401k program that includes company match
• many other additional voluntary benefits

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate