Sr. Manager, Social Media, Influencer & Talent

Crocs; Westwood (MA); Hybrid; USD 139,000 - 149,000; Full time

Benefits offered by this job

Hybrid work schedule

Incentive program

Benefits package (medical, dental, and

Job summary

Crocs, Inc. in Westwood, MA is seeking a Sr. Manager, Social Media, Influencer & Talent to own the brand’s organic social strategy and lead influencer and talent engagements.

You will develop content calendars, collaborate with Marketing teams, and drive storytelling across platforms. The role demands 8+ years in digital marketing, a business degree, and a proven ability to lead teams in a fast-paced environment.

Qualifications

• BS or BA degree in business marketing or related field (MBA or similar degree highly desired).
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
• Shown ability to lead others within a team or similar experience for 3 or more years.

Responsibilities

• Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.) ensuring consistency with brand narrative and priorities.
• Develop always-on and campaign-specific content calendars aligned with seasonal priorities and product launches.
• Partner with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
• Monitor social trends and consumer behavior to keep the brand culturally relevant.
• Lead influencer marketing programs driving authentic advocacy and measurable results.
• Lead talent engagement strategies and day-to-day relationships with talent, ensuring contractual obligations are met.

Skills

Digital and social marketing

Team leadership

Analytical skills

Cross-functional collaboration

Project management

Education

Bachelor's degree in business marketing or related field

MBA or similar degree highly desired

Job description

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Sr. Manager, Social Media, Influencer & Talent

Requisition ID: 16535

Job Location(s): Westwood, MA, US, 02090

Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

Social Media

• Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities.
• Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches.
• Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
• Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve
• Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers.

Influencers

• Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results.
• Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience.
• Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams.
• Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies.

Talent

• Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand.
• Lead the day-to-day relationship with talent, ensuring contractual obligations are met.
• Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment.

What You'll Bring to the Table

• BS or BA degree in business marketing or related field (MBA or similar degree highly desired)
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
• Shown ability to lead others within a team or similar experience for 3 or more years.
• Intricate and knowledge of key global social platforms
• Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
• Sophisticated analytical skills, ability to translate complex data into useful strategy
• Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills.
• Agency management experience is a plus
• Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
• Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way. Culture eats strategy.

#Heydude

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Sr. Manager, Social Media, Influencer & Talent

Salary or Pay Range: $139,000 - $149,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.