Manager, Global Organic & AI Discovery

Crocs, Inc.; Westwood (MA); Hybrid; USD 117,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with company match

Flexible hybrid schedule

Job summary

Crocs, Inc. is seeking a Senior Manager to lead global organic search and AI-driven discovery across dotcom and marketplaces.

You will shape the strategy for product surfaces, AI integrations, and machine-readable content across regions and languages. You will own technical SEO foundations, coordinate with regional teams, and guide content, merchandising, and development to enable scalable, compliant, and high-quality SEO.

Qualifications

• BS or BA in business, merchandising, marketing or related field.
• Minimum 6+ years of digital marketing with hands-on, shipped technical SEO, ideally in Salesforce Commerce Cloud (SFCC).
• Experience in international SEO (hreflang, multi-market, multi-language) is strongly preferred.

Responsibilities

• Define and execute a global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
• Own how HEYDUDE surfaces inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and on-platform marketplace assistants; build the content and structured data strategy for machine readability.
• Own the technical SEO foundation across regions and domains; conduct keyword research, competitive analysis, and technical audits; optimize on-page elements and site architecture.
• Manage the international SEO layer as EMEA scales: hreflang, geo and language targeting, and market-specific technical setup.
• Extend SEO and AI discovery discipline into marketplaces; maintain product feed and metadata hygiene for Amazon, Walmart, and Target.
• Develop deep understanding of regional go-to-market calendars and initiatives; ensure structured data, feeds, and content are ready on day one for launches.
• Partner with content, merch, and other channels to ensure content is SEO-friendly and machine-readable; understand organic and AI discovery’s role in the marketing mix.
• Serve as the execution layer between tooling, dev, content, and merch; translate Botify findings into dev-ready specs and ship via Jira.
• Track organic and AI-driven discovery performance globally, monitor against forecast, and flag risk; test new opportunities while keeping signal over hype.
• Own execution and shipping with strategy and stakeholder comms; leverage agency and tooling partners for audits and recommendations.

Skills

Digital marketing

Technical SEO

AI/LLM experience

International SEO

Education

BS/BA in related field

Tools

Botify

Screaming Frog

GA4

SFCC

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Define and execute a global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
• Own how HEYDUDE surfaces inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and on-platform marketplace assistants, and how the brand gets selected when an agent shops on a customer’s behalf. Build the entity, content, and structured data strategy that makes the brand machine-parseable and machine-preferred.
• Own the technical SEO foundation across regions and domains: conduct keyword research, competitive analysis, and technical audits, optimize on-page elements (meta tags, headings, schema markup), and maintain best practices for site architecture, internal linking, indexation, and crawl health.
• Manage the international SEO layer as EMEA scales: hreflang, geo and language targeting, and market-specific technical setup, ensuring organic stays healthy across every market and domain.
• Extend SEO and AI discovery discipline into the marketplaces. Keep product feed and metadata hygiene clean so listings, attributes, and feeds on Amazon, Walmart, and Target render correctly across surfaces and read clearly to both the platform’s own AI and the external agents pulling from them.
• Develop deep understanding of regional go-to-market calendars and initiatives, ensuring structured data, feeds, and content are ready on day one so agents and search can surface new and important product launches the moment they go live. Localize global strategy for cultural and market nuances.
• Partner with content, merch, and other channel owners to ensure content is both SEO-friendly and machine-readable. Develop deep understanding of organic and AI discovery’s role in the total marketing mix.
• Serve as the execution layer between tooling, dev, content, and merch. Translate Botify findings into dev‑ready specs in SFCC and ship them through Jira. Coordinate with the marketplace and regional teams so dotcom and 3P tell one consistent, machine‑readable story across every market.
• Track organic and AI‑driven discovery performance globally, monitor against forecast, and flag risk. Identify emerging trends in organic search and agentic commerce, aiming to be an early tester of new opportunities while keeping signal separate from hype.
• Own execution and shipping, with strategy, prioritization, and stakeholder comms set in partnership with the Sr. Director. Leverage agency and tooling partners (e.g. Botify) for audits and recommendations while owning the work that ships.

What You'll Bring to the Table

• BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
• Minimum 6+ years of digital marketing experience with hands‑on, shipped technical SEO, ideally in Salesforce Commerce Cloud (SFCC), and a strong working understanding of emerging AI technologies and LLMs.
• Demonstrable AI/LLM search work and a point of view on where agentic commerce is heading, with the judgment to tell signal from hype. International SEO experience (hreflang, multi‑market, multi‑language) strongly preferred.
• Fluency in how marketplace listings and product feeds feed both platform and external AI. Proficiency with SEO tooling (Botify, Screaming Frog, SEMrush or similar) and at least one web analytics platform (GA4 or equivalent).
• Comfortable writing dev tickets and working in Jira, and able to manage the business by the numbers. Footwear, apparel, or DTC retail background preferred.
• Demonstrated ability to lead agency and tooling partners and leverage their input to improve performance, with the instinct to build for what is coming while keeping today’s foundation solid across a growing global footprint.
• Core business hours are 9am – 5pm MT, but preference will be given to candidates who are open to occasional early morning & evening calls to support our employees located in other parts of the globe.

#heydude

#LI-AE1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Manager, Global Organic & AI Discovery

Salary or Pay Range: $117,000 - $127,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in‑person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2‑3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long‑term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.