Manager – Global Events, Trail - HOKA

Deckers Brands; United States; Remote; USD 110,000 - 120,000; Full time

Job summary

An established industry player is seeking a Global Events Manager to shape and execute innovative sports marketing strategies. This role will lead major trail event partnerships, enhancing brand storytelling and driving engagement across global markets. The ideal candidate will possess a deep understanding of event management and partnership dynamics, along with exceptional communication skills. Join a dynamic team that values creativity and collaboration, and make a significant impact on consumer experiences while enjoying a supportive work environment. This position offers competitive compensation and opportunities for personal and professional growth.

Benefits

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Qualifications

• Experienced event marketing professional with a global track record.
• Ability to manage budgets and lead cross-functional teams effectively.

Responsibilities

• Oversee global trail partnerships and manage event branding.
• Collaborate with internal teams to execute integrated projects.

Skills

Event management

Contract negotiations

Cross functional alignment

Budget management

Project management

Social media

Critical thinking

Problem solving

Teamwork

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Applications

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Manager – Global Events, Trail

Reports to: Sr. Manager, Global Sports Marketing - Events

Location: Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

Global Events Manager - Trail will play a pivotal role in shaping and executing HOKA’s sports marketing strategy to amplify brand priorities & initiatives and construct/execute extraordinary consumer experiences. Reporting to the Senior Manager, Global Events, this individual will lead pinnacle trail event partnerships, such as Western States and the UTMB World Series & Finals, and participant activations that elevate brand storytelling, drive authentic engagement, and expand HOKA’s reach across all global markets (Americas, EMEA, Pacific, SEA, China, Japan).

The ideal candidate is an experienced event marketing professional with a proven track record of leading initiatives on a global level. They will have a deep understanding of the ever-evolving trail event landscape, a strategic approach to partnership management, and the ability to collaborate within a complex corporate structure. This is an individual contributor role requiring innovation, self-direction, and exceptional communication skills to work across multiple teams and stakeholders.

Your Impact

The primary functions of this role include but are not limited to:

• Provide daily management and oversight of all global trail partnerships, including: event branding, event activation, licensed product coordination, seeding, digital organic content (Humans of HOKA) for all series/major/final events.
• Manage global trail partnership strategy, working with all HOKA cross functional teams (brand marketing, product marketing, sales, PR, social, integrated marketing, etc.) to ensure consistency and achieve measurable results in all aspects of the program.
• Collaborate with internal teams (social, creative, PR, product, and regional marketing teams) to effectively plan for and execute integrated projects.
• Manage annual, quarterly and project event budgets, including collecting invoices and documentation, and securing payments from outside contractors. Work with HOKA cross functional teams, as well as all regions to reconcile all budgetary expenses with strict adherence to internal processes and timelines.

Who You Are

• Critical thinking and problem solving
• Teamwork and collaboration
• Time management
• Intrinsic drive

We’d love to hear from people with

• Ability to travel domestically and internationally for long periods of time (weeks, if necessary); approximately 40-50%.
• Experience with:
• Event management
• Contract negotiations
• Cross functional alignment
• Budget management
• Project management – multiple at a time
• Film/Event tour management
• Business-to-business partnership management
• Social media (Facebook, YouTube, Twitter, etc.)
• Ability to relate to the athlete community and ability to take content from athletes and events to package the information for media and consumer promotion.
• Proficient in Microsoft Applications.
• Proficient in English, French a plus.
• Exceptional ability to foster relationships, while simultaneously moving the business forward.
• Ability to effectively prepare and present information and respond to questions from management, clients, and other employees of the organization.
• Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities.
• Global business knowledge with cross culture agility.
• Knowledgeable in current trends.
• Innovative manager with people & processes.
• Good people and management skills with proven ability to coach and build teams.
• Highly motivated, a team player and motivated self-starter.
• Excellent verbal, written communication skills and problem-solving abilities.
• Excellent team building, project management and organizational skills.
• Ability to multi-task in a fast-paced environment.
• Exceptional attention to detail.

What We'll Give You

• Competitive Pay and Bonuses: We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing: No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work: Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks: Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development: Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness: There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$110,000 - 120,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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