Manager – Global Events, Trail - HOKA

HOKA; Massachusetts; Remote; USD 110,000 - 120,000; Full time

Job summary

An established industry player is seeking a Global Events Manager to shape and execute sports marketing strategies that amplify brand initiatives and create extraordinary consumer experiences. This role requires an innovative professional with a proven track record in event management and partnership strategy on a global scale. You will lead significant trail event partnerships, ensuring alignment across various teams and driving authentic engagement. If you are passionate about events and have the ability to foster relationships while navigating a complex corporate structure, this is the perfect opportunity for you to make a significant impact.

Benefits

Competitive pay and bonuses

Financial planning support

Time off to recharge

Community programs

Health and wellness programs

Qualifications

• Experience in managing global trail partnerships and event activations.
• Proficient in budget management and cross-functional collaboration.

Responsibilities

• Manage global trail partnerships and event branding.
• Collaborate with internal teams for integrated project execution.

Skills

Event management

Contract negotiations

Cross functional alignment

Budget management

Project management

Social media management

Critical thinking

Problem solving

Time management

Communication skills

Tools

Microsoft Applications

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title:

Manager – Global Events, Trail - HOKA

Reports to:

Sr. Manager, Global Sports Marketing - Events

Location:

Remote

Interested applicants must reside in one of the following approved states:

• Arizona
• California
• Colorado
• Indiana
• Massachusetts
• Minnesota
• New York
• Oregon
• Pennsylvania
• Texas
• Utah
• Washington

The Role

The Global Events Manager - Trail will play a pivotal role in shaping and executing HOKA’s sports marketing strategy to amplify brand priorities & initiatives and construct/execute extraordinary consumer experiences. Reporting to the Senior Manager, Global Events, this individual will lead pinnacle trail event partnerships, such as Western States and the UTMB World Series & Finals, and participant activations that elevate brand storytelling, drive authentic engagement, and expand HOKA’s reach across all global markets (Americas, EMEA, Pacific, SEA, China, Japan).

The ideal candidate is an experienced event marketing professional with a proven track record of leading initiatives on a global level. They will have a deep understanding of the trail event landscape, a strategic approach to partnership management, and the ability to collaborate within a complex corporate structure. This is an individual contributor role requiring innovation, self-direction, and exceptional communication skills to work across multiple teams and stakeholders.

We celebrate diversity

of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role include, but are not limited to:

1. Provide daily management and oversight of all global trail partnerships, including: event branding, event activation, licensed product coordination, seeding, digital organic content (Humans of HOKA) for all series/major/final events.
2. Manage global trail partnership strategy, working with all HOKA cross-functional teams (brand marketing, product marketing, sales, PR, social, integrated marketing, etc.) to ensure consistency and achieve measurable results in all aspects of the program.
3. Collaborate with internal teams (social, creative, PR, product, and regional marketing teams) to effectively plan for and execute integrated projects.
4. Manage annual, quarterly, and project event budgets, including collecting invoices and documentation, and securing payments from outside contractors. Work with HOKA cross-functional teams, as well as all regions, to reconcile all budgetary expenses with strict adherence to internal processes and timelines.

Who You Are

• Critical thinking and problem solving
• Teamwork and collaboration
• Time management
• Intrinsic drive

We’d love to hear from people with

• Ability to travel domestically and internationally for long periods of time (weeks, if necessary); approximately 40-50%
• Experience with:
• Event management
• Contract negotiations
• Cross functional alignment
• Budget management
• Project management – multiple at a time
• Film/Event tour management
• Business-to-business partnership management
• Social media (Facebook, YouTube, Twitter, etc.)
• Ability to relate to the athlete community and take content from athletes and events to package for media and consumer promotion.
• Proficient in Microsoft Applications.
• Proficient in English; French a plus.
• Exceptional ability to foster relationships while moving the business forward.
• Ability to effectively prepare and present information and respond to questions from management, clients, and other employees.
• Experience working effectively in complex global organizations, satisfying diverse needs, often under pressure.
• Global business knowledge with cross-cultural agility.
• Knowledge of current trends.
• Innovative management with people & processes.
• Good people and management skills with proven ability to coach and build teams.
• Highly motivated, a team player, and a motivated self-starter.
• Excellent verbal, written communication skills, and problem-solving abilities.
• Excellent team building, project management, and organizational skills.
• Ability to multi-task in a fast-paced environment.
• Exceptional attention to detail.

What We'll Give You

• Competitive pay and bonuses, with programs to foster career development and reward success.
• Financial planning and wellbeing support.
• Time off to recharge, focus on health, or spend with family.
• Extras, discounts, and perks, including community programs.
• Growth and development opportunities.
• Health and wellness programs.

Salary: $110,000 - 120,000. The range reflects the minimum and maximum target for new hires in Goleta, CA. Actual pay will depend on location, skills, experience, and education. Recruiters will share specific details during hiring.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, or medical condition.