Manager, Digital Analytics

Penn Foster Inc.; Chandler (AZ); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in digital analytics is seeking a Manager to enhance website experiences and analytics capabilities. This role focuses on leveraging advanced analytical techniques, driving performance improvements through data visualization tools, and collaborating with marketing teams. Candidates must hold a Master’s degree and have substantial experience in analytics tools and programming.

Qualifications

• 3 years experience in job offered or related.
• 3 years using SQL/Python, Tableau, and configuring Google Analytics.
• 1 year of data science experience.

Responsibilities

• Provide overall analytical vision for improving website analytics and user experience.
• Lead the web analytics optimization strategy and develop performance metrics.
• Design and perform A/B and multivariate testing for campaign optimizations.

Skills

Data Analysis

SQL

Python

Data Visualization

Google Tag Manager

Google Analytics

Education

Master's degree in Business Administration, Data Analytics, or related field

Job description

Posted Thursday, May 29, 2025 at 4:00 AM

Company: PF I Carrus Services, LLC

Title:Manager, Digital Analytics

Position Description: Provide the overall analytical vision and roadmap for improving website analytics, enhancing website experience, and leading the initiatives to elevate the web analytics capabilities to an industry-leading level. Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site in executive dashboards, alternative key performance metrics, funnel analysis, and function-specific reports. Define and manage the web analytics, conversion & optimization strategy for our digital properties through an understanding of marketing and data requirements, customer segmentation and targeting, and business goals. Advance the business goal of ‘democratizing data’ by designing and building user-friendly data visualization tools and partnering with the Business Intelligence team to develop the supporting data models. Leverage advanced ML algorithms to develop models for predicting outcomes, prescribing preferences, and forecasting results. Identify new attributes to apply to models through exploratory analysis, 3rd party data collection, and feature engineering. Leverage Databricks data lake to create data models to use for exploratory analysis and model training. Design and perform A/B and multivariate testing and identify campaign optimizations. Drive improvement in customer acquisition efficacy, efficiency, and growth through analytics and partnerships with Channel Marketing and Lifecycle Marketing Teams. Leverage advanced analytical techniques such as predictive analytics to ‘level up’ the business and drive performance. Partner with marketing and sales leadership to establish detailed performance goals and quarterly roadmap of projects to deliver on them. Enhance new and existing models measuring efficacy through A/B testing. This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.

Requirements: Master’s degree or equivalent in Business Administration, Data Analytics, or a related field. Must have 3 years of experience in the job offered or related, including 3 years of experience with: using SQL/Python to pull and organize data from large databases; Tableau or other data visualization tools; Google Tag Manager; and setting up and configuring Google Analytics reports/dashboards. Must have 1 year of data science experience.

Job Location: 3133 W Frye Rd. Suite 215 Chandler, AZ 85226