Digital Analytics Manager - Remote

Optum; Eden Prairie (MN); Remote; USD 89,000 - 177,000; Full time

Job summary

A global health organization is seeking a Digital Analytics Manager to leverage analytics in improving healthcare experiences. This role requires expertise in digital tools and significant experience in data interpretation to drive engagement and success across digital properties. As part of a collaborative team, you will manage multiple projects and contribute to strategic decision-making, enhancing the organization's digital capabilities.

Benefits

Comprehensive benefits package

401k contribution

Qualifications

• 4+ years of experience in digital analytics.
• Proficient with Adobe suite or Google Analytics.
• Strong strategic thinking and relationship-building skills.

Responsibilities

• Develop measurement frameworks aligned with KPIs.
• Conduct detailed analysis across multiple websites.
• Present insights and recommendations to leadership.

Skills

Digital analytics

Data analysis

Strategic thinking

Relationship building

Communication

Education

Bachelor's degree

Tools

Adobe suite

Google Analytics

MS Office

Job description

1 week ago Be among the first 25 applicants

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Consumer Experience and Digital Product focuses on advancing a digital-first Optum, championing Optum’s priority to be the ultimate health destination for consumers. We deliver consumer-centric experiences and optimal digital products that drive business growth by connecting enterprise solutions, improving digital self-service, and creating a comprehensive view of the consumer and their needs. We leverage technology, consumer-centered design, data and analytics to improve the consumer experience with the health care system, making it easier to access, and afford, high-quality care.

Our UnitedHealth Group mission - helping people live healthier lived and helping make the health care system work better for everyone - serves as our why; our values unite us around how we will achieve it. When we follow our mission and live our values, we deliver quality solutions that will help change the health care system for the better.

The Digital Analytics Manager is a seasoned professional with a proven track record; a driven self-starter, problem solver, and someone who is passionate about creating remarkable digital experiences driven by digital insights. This person has hands-on experience using digital analytics tools to perform analysis and identify behavior insights, a solid ability to tell data stories, and a background in designing tracking requirements to answer future business questions. We’re a team of 40+ in the US with global and consulting partners, which presents a lot of opportunity for collaboration. We partner closely with other groups in the Optum Consumer Experience, Data & Analytics (CXDA) team and lines of business to measure the effectiveness of digital properties used by millions of customers.

We seek to promote the fair treatment and full participation of all people, particularly groups who have historically been underrepresented or subject to discrimination based on identity or disability.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• This position requires extensive experience in digital analytics, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment
• Partner with stakeholders to develop measurement frameworks that align to organization key performance indicators, ensuring that measurement solutions adhere to organizational priorities when creating tracking requirements for new features
• Perform in-depth analysis across multiple websites to understand digital behavior and uncover key areas for improvement to drive engagement and success, translating results into clear insights and recommendations
• Present findings to product owners and senior leadership, including insights into key behaviors and actionable recommendations based on quantitative and qualitative data analysis
• Actively identify and participate in driving increased data quality and efficiency improvements, standardizations, and business system enhancement, including UAT of existing site tracking when applicable
• Gain an in-depth knowledge of Optum website architecture, KPI’s and customer goals
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Manage multiple projects, with multiple remote teams, at a time, providing regular status updates to leadership, and quickly escalate potential issues
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 4+ years of digital analytics experience working with large, distributed teams
• 4+ years demonstrated experience utilizing the Adobe suite of digital analytics products, or Google Analytics
• 3+ years demonstrated experience with digital analytics implementation support, including effectively interpreting business needs into digital analytics solutions and leading analytics quality assurance through the development process to production release
• Experience with MS Office tools (Excel, Word, PowerPoint)
  
  

Preferred Qualifications

• Extensive experience in digital analytics, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment
• Demonstrated experience partnering with stakeholders to develop measurement frameworks that align to organization key performance indicators and tie to business impact/ROI
• Demonstrated experience in managing the analytics lifecycle, including testing methodologies
• Demonstrated experience utilizing session replay tools, such as Glassbox, DataDog, Fullstory, or similar
• Experience supporting product teams with ad hoc and recurring reporting, as well as deep dive analysis to answer key business questions
• Proven ability to act as a subject matter expert on best-in-class digital analytics (Adobe Analytics preferred)
• Proven effective communication skills with a variety of different stakeholders
• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
  
  

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Hospitals and Health Care

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