Ad Operations & Digital Analytics Specialist

Flagstar Bank; United States; Remote; USD 64,000 - 103,000; Full time

Job summary

Flagstar Bank seeks an Ad Operations & Digital Analytics Specialist responsible for managing digital campaigns and optimizing performance through data analysis and technical implementation. This role involves collaboration across teams to ensure the accuracy of tracking and reporting, ultimately supporting data-driven marketing initiatives.

Benefits

Medical, dental, and vision insurance

Life and disability insurance

Comprehensive leave program

Qualifications

• 3+ years in ad operations or digital analytics roles.
• Familiarity with JavaScript, HTML, or SQL is a plus.
• Experience with A/B testing frameworks.

Responsibilities

• Manage tracking implementation and troubleshoot
• Oversee ad trafficking and campaign coordination
• Analyze performance data and deliver insights

Skills

Technical proficiency in ad trafficking

Analytical mindset

Proficiency in Google Analytics

Strong QA skills

Education

Undergraduate Degree in Marketing, Advertising, or related field

Tools

Google Tag Manager

Adobe Analytics

Job description

Ad Operations & Digital Analytics Specialist

Position Title

Ad Operations & Digital Analytics Specialist

Location

Nationwide, MI 48098

Job Summary

The Ad Operations & Digital Analytics Specialist plays a critical role in enabling data-driven marketing by ensuring accurate tracking, measurement, and analysis of digital campaigns. This position supports the full lifecycle of paid media efforts through expert tag management, ad trafficking, and analytics implementation. By collaborating across media, creative, and technical teams, the specialist ensures seamless execution and reporting. Their work empowers optimization, accountability, and informed decision-making across digital marketing initiatives.

Pay Range: 64,022 - $83,229 - $102,435Pay Range: Local Minimum Wage - $0.00 - $0.00

Job Responsibilities:

JOB RESPONSIBILITIES

Ad Operations & Tag Management

• Manage and troubleshoot tracking implementation using tag management tools. Ensure accurate data collection across digital campaigns in partnership with IT and development teams. Maintain documentation and support advanced tracking needs.

Campaign Trafficking & Coordination

• Oversee end-to-end ad trafficking and campaign execution. Coordinate across teams to ensure timely launches, adherence to specifications, and ongoing optimization to meet performance goals.

Digital Analytics & Optimization

• Configure and manage analytics tools to monitor campaign impact. Analyze performance data, deliver actionable insights, conduct regular audits to ensure data accuracy, and support ongoing optimization efforts.

Collaboration & Cross-Functional Support

• Partner with media, creative, and technical teams to align campaigns with business objectives. Provide technical support for tracking and analytics integration. Stay informed on industry best practices and emerging technologies.

Process Improvement & Innovation

• Identify and implement process enhancements to improve efficiency, tracking accuracy, and campaign reporting. Adopt new tools and methodologies that drive performance.
• Uses independent judgement and discretion to make decisions regarding the planning, execution, management, and measurement of digital campaigns
• Analyzes and resolves problems pertaining to the planning, execution, management, and measurement of digital campaigns

ADDITIONAL ACCOUNTABILITIES

• Performs special projects, and additional duties and responsibilities as required.
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.

JOB REQUIREMENTS

Required Qualifications:

• Education level required: Undergraduate Degree (4 years or equivalent) Marketing, Advertising, Business Administration, Information Systems / Management Information Systems, Data Analytics or Statistics, Computer Science, Communications.
• Minimum experience required: 3+ Years in ad operations, tag management, or digital analytics roles.

Preferred Qualifications:

• Familiarity with JavaScript, HTML, or SQL for advanced customization and analysis is a plus.

Job Competencies:

• Strong technical proficiency in ad trafficking, tag implementation, and troubleshooting.
• Hands-on experience with Google Campaign Manager (formerly DCM), including media placements and floodlight configuration.
• Proficiency in Google Tag Manager, Google Analytics, Adobe Analytics, and platform-specific tracking tools.
• Experience with testing frameworks (e.g., A/B testing, multivariate testing) to optimize campaigns.
• Strong QA skills for ensuring accurate tag and pixel implementation.
• Exceptional organizational skills; able to manage multiple priorities and timelines.
• Analytical mindset; capable of turning data into actionable insights. Local / occasional travel or events and select meetings.
• Physical demands (ADA): No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank

Flagstar is an Equal Opportunity Employer

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank

About the company

Flagstar Bank is a bank headquartered in Michigan.

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