Manager, Digital Activation

PHD; Burbank (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

PHD is seeking a Manager, Digital Activation (Programmatic) in the United States. You will lead performance media campaigns, master DSPs, DMPs, ad servers and exchanges, and guide a client-facing team to exceed objectives.

You will design strategies, optimize targeting and bidding, and collaborate with technology and data partners to drive analytics that grow client spend and market share. A quantitative Bachelor's degree and strong Excel/VBA are required.

Qualifications

• 3–5 years of work experience with recent managerial responsibilities in performance or direct-response online advertising.
• Experience managing online programmatic channels across Display, Video, CTV, DOOH, Audio, and Mobile Paid Search/Social.
• Advanced Excel/spreadsheet capabilities; Macro/VBA experience is a plus.

Responsibilities

• Master media and buying technologies, including DSPs, DMPs, 3rd party ad servers and exchanges.
• Understand client objectives and develop segmentation and optimization strategies to exceed expectations.
• Drive analytical, data-driven techniques to increase share of budgets and deliver results.
• Set campaign strategies (targeting, bidding, platforms, data usage) for client success.
• Collaborate with partners to oversee launch and execution of campaigns.
• Argue data-backed recommendations to gain client access to data.
• Lead and manage a performance team in client communications and reporting.
• Identify drivers of performance and opportunities for account growth.
• Grow revenue/market share through new clients and upsell existing clients.
• Develop at least two best practices per year leading to profit growth.

Skills

People management

Data-driven decision making

Programmatic media

Education

Bachelor's degree in quantitative field

Tools

Excel with VBA

Job description

Agency

PHd

Job Function

Media

Job Subfunction

Performance Media

Job Description

Manager, Digital Activation (Programmatic)

Responsibilities

• Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
• Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
• Able to make compelling arguments based on data and results for more client data access
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
• management of performance team of client communications
• Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Increase PHD revenue and market share through new client development and upsell of existing clients
• Develop at minimum 2 best practices per year leading to incremental profit growth

Qualifications

• 3-5 years of work experience, with recent managerial experience in performance or direct-response online advertising and managing client campaigns with proven track record of client success
• Experience managing online Programmatic Channels: Display, Video, CTV, DOOh, Audio and Mobile Paid Search and Social are a plus
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

$50,000 - $95,000

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,$50,000 - $95,000