Director, Digital

Omnicom Media; Los Angeles (CA); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Digital Activation to lead day-to-day digital buys, oversee the programmatic execution across channels, and guide a team to meet pacing, performance, and KPI goals. The role requires strong leadership and hands-on involvement across multiple media channels, with a focus on emerging platforms.

The ideal candidate has 7+ years in programmatic planning/activation and excels in strategic collaboration with clients and internal teams.

Qualifications

• 7+ years of work experience in programmatic execution/planning and activation
• Active optimization of client programmatic strategy to hit micro and macro goals
• Leadership of programmatic team members and daily operations
• Ability to present strategic/tactical plans to clients and internal teams
• Identify and test new programmatic channels and products
• Identify training needs of client and broader teams
• Knowledge of RTB, DSPs, SSPs, ecosystems, and data privacy

Responsibilities

• Develop long-term execution plans from client objectives and achieve KPIs
• Extract insights from data and relate findings to client goals
• Lead and supervise junior team members to plan campaigns
• Present strategic and tactical plans to clients and staff
• Provide regular insight and training to the team
• Forecast, budget, and pace campaigns; create and optimize campaigns
• Identify opportunities to expand campaigns based on client objectives

Skills

Programmatic execution

Team leadership

Data-driven optimization

Digital advertising (search & social)

Forecasting & budgeting

Client communication

RTB & ad tech concepts

Tools

DSP/SSP vetting

Ad tech ecosystems

Data privacy knowledge

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Director, Digital Activation

The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications

• 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
• Identify training and development needs of client team and broader functional team
• Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

$90,000 - $215,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

$90,000 - $215,000