Senior Associate, Digital Activation

PHDUS PHD Media LLC; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group in the United States is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will drive pacing, performance, and activation processes across your area of responsibility, rolling up your sleeves to deliver results.

The ideal candidate has 1–2 years in digital buying across multiple channels, strong data skills, and the ability to collaborate with cross-functional teams to optimize campaigns and communicate insights to

Qualifications

• 1–2 years of experience in digital buying and hands-on DSP usage.
• Experience working with large data sets and evaluating data.
• Ability to self-manage, juggle priorities and pay attention to details.
• Excellent written and verbal communication; ability to influence cross-functional teams.
• Strong Microsoft Excel skills and ability to coach others on shortcuts.
• Experience with data visualization tools and campaign workflow tools.

Responsibilities

• Ensure the Digital Activation Process is implemented across programmatic buying.
• Build campaigns and deploy best practices across the campaigns.
• Participate in daily and weekly client communications.
• Coordinate campaign setup, adjustments and performance with Activation team.
• Work with Strategy to understand goals and communicate results to clients.
• Own the campaign creation process.
• Implement BI tools and new data sources and measurement techniques.

Skills

Digital activation

Data analysis

Cross-functional teamwork

Communication skills

Attention to detail

DSPs experience

Tools

Tableau

Prisma

DoubleVerify

Job description

Agency: PHd Job Function: Media Job Subfunction: Performance Media

The Role

As a Senior Associate, Digital Activation you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to "roll up your sleeves" to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying
• Building campaigns and deploy best practices across the campaigns
• Participating in daily and weekly client communications
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Owning the campaign creation process
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent written and verbal communication skills
• Proven ability to work with and influence cross-functional teams
• Strong Microsoft Excel skills and ability to coach others on shortcuts
• Working knowledge of third-party verification tools including DoubleVerify
• Hands-on experience with data visualization tools including Tableau
• Hands-on experience with campaign workflow tools including Prisma

#LI-KC2 $40,000 - $75,000

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