Senior Associate, Digital Activation

PHD; San Francisco (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

PHd is seeking a Senior Associate, Digital Activation to support the development and execution of digital media plans. You will ensure pacing and performance across your area of responsibility and roll up your sleeves to get the job done. The role requires experience across multiple media channels and curiosity in emerging platforms.

Join PHd and contribute to campaign setup, insights, and client communications while collaborating with the Activation and Strategy teams to deliver results.

Qualifications

• 1–2 years of experience and expert knowledge of digital buying with hands-on DSP experience.
• Experience working with large data sets and evaluating data methodologies.
• Ability to self-manage, juggle priorities and pay strong attention to detail.
• Excellent written and verbal communication skills and ability to influence cross-functional teams.
• Strong Excel skills and ability to coach others on shortcuts.
• Hands-on experience with data visualization tools including Tableau.
• Hands-on experience with Prisma campaign workflow tools.

Responsibilities

• Ensure the implementation of the Digital Activation Process across programmatic buying.
• Build campaigns and deploy best practices across campaigns.
• Participate in daily and weekly client communications.
• Coordinate campaign setup, adjustments, and performance with the Activation team.
• Work with Strategy to understand goals and communicate results back to clients.
• Own the campaign creation process.
• Implement BI tools and new data sources and measurement techniques.

Tools

Prisma

DoubleVerify

Tableau

DSPs

Job description

The Role

As a Senior Associate, Digital Activation you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to "roll up your sleeves" to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.

Agency

PHd

Job Function

Media

Job Subfunction

Performance Media

Job Description

As a Senior Associate, Digital Activation you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to "roll up your sleeves" to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying
• Building campaigns and deploy best practices across the campaigns
• Participating in daily and weekly client communications
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Owning the campaign creation process
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent written and verbal communication skills
• Proven ability to work with and influence cross-functional teams
• Strong Microsoft Excel skills and ability to coach others on shortcuts
• Working knowledge of third-party verification tools including DoubleVerify
• Hands-on experience with data visualization tools including Tableau
• Hands-on experience with campaign workflow tools including Prisma

$40,000 - $75,000

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$40,000 - $75,000