Manager, Digital Activation

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, a data-driven marketing agency, is hiring a Manager on the Digital Activation team to develop plans and execute digital buys across programmatic and direct channels. You will oversee activation operations, manage budgets, and guide campaign design with the broader team to ensure efficient setup and optimization.

You will work with Strategy to align goals, communicate results to clients, and provide expert consultation on new data sources and measurement techniques.

Qualifications

• Minimum 3+ years in digital programmatic buying with hands-on DV360 experience.
• Experience managing a small team and handling multiple priorities.
• Familiarity with multiple media channels and emerging platforms.
• Strong client-facing experience and ability to explain data insights.
• Proficient in data visualization tools like Tableau.
• Ability to manage costs while meeting performance and viewability targets.
• Excellent interpersonal and communication skills for cross‑functional teams.
• Solid MS Excel skills and coaching capability.

Responsibilities

• Develop and execute digital buys, ensuring pacing and performance alignment.
• Lead day-to-day activation operations and guide the activation team.
• Manage budgets and drive efficient campaign costs.
• Contribute to campaign design and measurements for success.
• Coordinate with broader activation and strategy teams for integrated campaigns.
• Oversee programmatic billing and reconciliation processes.
• Assess new data sources, tools, and measurement techniques.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Digital programmatic buying

DV360

Team management

Multi-channel media

Data visualization

Excel

Cost management

Communication

Cross-functional coordination

Tools

DV360

Tableau

DoubleVerify

Job description

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Performance Media

Job Description

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Responsibilities

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Core responsibilities include, but are not limited to the following:

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

Qualifications

Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands‑on experience using DV360

Experience managing a small team and juggling multiple people and work priorities

Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Experience with client-facing interaction

Experience working with large data sets and understanding of methodologies for evaluating data

Hands‑on experience with data visualization tools, including Tableau

Ability to effectively manage costs while exceeding performance and viewability goals

Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams

Proven ability to work with and influence cross‑functional teams

Strong knowledge of MS Excel and ability to coach others in shortcuts

Working knowledge of third‑party verification tools, including DoubleVerify $50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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$50,000 - $95,000