Media Planning and Buying (Planning)_04

COMUS Comfluence LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media seeks a Manager, Strategy to drive client objectives through bespoke media plans and strategic planning execution. You will steward plan development, channel allocations, flighting strategies, and budget scenarios, while guiding a team and delivering deep insights.

The role requires 3+ years in media operations, strong leadership, and proficiency with media planning tools, as well as the ability to present recommendations and manage budgets across channels.

Qualifications

• Minimum of 3+ years of experience in media operations.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Relevant post-secondary education, training, or equivalent experience.

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand.
• Provides oversight and training to junior team members.
• Provide excellent client service by being responsive, accountable and detail oriented.
• Stays up to date on Industry and consumer trends, competitive activity, best practices and opportunities across channels.
• Studying demographic data and consumer profiles to identify desired target audiences.
• Presents recommendations and educational materials to the client and internal team.
• Integrating strategic planning philosophy into communication plan development.
• Overseeing the execution of and present media plans to clients.
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction.
• Gauging media performance to determine the extent to which the original objectives and strategies are met.
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Skills

Media planning

Leadership

Analytical thinking

Strategic thinking

Communication

Budget management

Education

Post-secondary education or equivalent experience

Tools

Media planning tools

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying

Job Description: Overview As OM continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Summary The Manager, Strategy will help to deliver client business objectives through bespoke and insight rooted media plans. Key to this role is the ability to steward strategic & tactical plan development and implementation, including channel allocations, flighting strategies, and budget scenarios.

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
• Provides oversight and training to junior team members.
• Provide excellent client service by being responsive, accountable and detail oriented
• Stays up to date on Industry and consumer trends, competitive activity, best practices and opportunities across channels.
• Studying demographic data and consumer profiles to identify desired target audiences
• Presents recommendations and educational materials to the client and internal team
• Integrating strategic planning philosophy into communication plan development
• Overseeing the execution of and present media plans to clients
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Strong Leadership and Management skills, with the ability to inspire and motivate a team. Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data. Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Proficiency in Media Planning and buying tools and platforms. Strong understanding of Project Management Methodologies and process improvement techniques. Understanding of financial operations, Budget Management, Strategic Planning, and media activation. Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experiences

Minimum of 3+ years of experience in media operations, preferably in an agency or media organization. Strong knowledge of media planning, buying, and optimization across various channels. Retail/eCommerce/entertainment experience Relevant post-secondary education, training, or equivalent experience.

Location: New York New York: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together.

Join us-we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.