Associate, Integrated Media Planning - Consumer Brand

IPG Health, LLC; New York (NY); Hybrid; USD 41,000 - 50,000; Full time

Job summary

Omnicom's OMD in New York is seeking an Associate, Integrated Media Planner to support a major consumer brand across traditional and digital channels. You will learn media planning fundamentals while collaborating with senior planners and buyers.

You will assist with data gathering, tracking, and campaign coordination, and gain exposure to measurement, optimization, and AI-assisted insights to drive business results.

Qualifications

• Bachelor's degree from an accredited four-year college or university.
• 0–1 year of professional experience, including internships.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Strong interest in media planning, advertising, and consumer behavior.
• Excellent organizational skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Partner with strategy, investment, and cross-functional teams to support campaign planning and execution.
• Maintain media trackers, reports, and planning documents.
• Gather and organize data to support media recommendations and presentations.
• Update media flowcharts, timelines, and campaign deliverables.
• Assist with campaign coordination to ensure plans are executed accurately and on schedule.
• Support development, measurement, and optimization of integrated media plans.

Skills

Media planning

Advertising

Consumer behavior

Attention to detail

Organizational skills

Communication

Collaboration

Time management

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

## Associate, Integrated Media Planning - Consumer BrandApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16715**Agency:**Omd **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:****Overview**As an Associate, Integrated Media Planner, you'll support a major consumer brand in a highly regulated category as it navigates an evolving marketplace. This role offers exposure to audience strategy, consumer insights, and integrated media planning across a variety of channels. You’ll also have the opportunity to work with our proprietary AI tools. It's a great opportunity to build a strong foundation in media strategy while partnering with experienced planners and buyers on campaigns that drive business results. **Responsibilities**In this entry-level role, you'll develop an understanding of the media landscape across both traditional and digital channels, including out-of-home, point of purchase, podcasts, partnerships, digital media, and print. You'll support the planning team in the day-to-day execution and coordination of integrated media plans. **Key responsibilities include:*** Partnering with strategy, investment, and cross-functional teams to support campaign planning and execution* Maintaining media trackers, reports, and planning documents* Gathering and organizing data to support media recommendations and presentationsUpdating media flowcharts, timelines, and campaign deliverables* Assisting with campaign coordination to ensure plans are executed accurately and on schedule* Supporting the development, measurement, and optimization of integrated media plans* Learning media planning best practices across channels and platforms This role is ideal for someone who is detail-oriented, curious about media and marketing, and eager to learn in a collaborative team environment. **Qualifications*** Bachelor's degree from an accredited four-year college or university0-1 year of professional experience, including relevant internships* Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word* Strong interest in media planning, advertising, and consumer behavior* Excellent organizational skills and attention to detail* Strong communication and collaboration skills* Ability to manage multiple projects and deadlines in a fast-paced environment **What You'll Bring*** **Passion:** You bring energy, curiosity, and enthusiasm to your work. You're interested in culture, consumer trends, and understanding what motivates audiences.* **Problem Solving:** You approach challenges with a solutions-focused mindset, ask thoughtful questions, and know when to seek guidance from teammates and managers.* **Curiosity for Data:** You enjoy working with data and are eager to learn how insights inform media strategy, measure performance, and uncover new opportunities.* **Relationship Building:** You value teamwork and collaboration, building positive relationships with colleagues, partners, and clients while contributing to a shared goal.* **Attention to Detail:** You take pride in delivering accurate, organized work and understand the importance of maintaining quality across multiple projects and deliverables.* **Growth Mindset:** You're eager to learn, open to feedback, and motivated to build your skills in media planning and integrated marketing.#LI-NR1$45,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.