Creative Planner

IPG Health, LLC; New York, Charlotte, Atlanta, Miami (NY, NC, GA, FL); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Octagon, the global sports, entertainment, and experiential marketing agency, is seeking a Creative Planner in New York. You will help transform research into ongoing inspiration for the creative team, shaping briefs and strategic positions across campaigns.

You will partner with cross-functional teams and leverage existing research to inform storytelling and consumer journeys, contributing to powerful, culture-driven ideas.

Qualifications

• 2–4 years of relevant advertising/marketing experience.
• Experience in brand planning or strategy.
• Ability to translate research into creative briefs.
• Strong collaboration across teams.

Responsibilities

• Assist in the creative briefing process with insights and thought starters.
• Collaborate with client and account teams to distill assignments into briefs.
• Leverage syndicated or desk research to inspire creative work.
• Develop consumer journeys and brand positioning concepts.

Skills

Brand planning

Advertising/Marketing

Research

Collaboration

Job description

## Creative PlannerApply: Hybrid: New York, New York, United States of America: Los Angeles, California, United States of America: Charlotte, North Carolina, United States of America: Atlanta, Georgia, United States of America: Miami, Florida, United States of America: Full time: Posted Today: End Date: November 30, 2026 (30+ days left to apply): R16807**Agency:**Octagon **Job Function:**Strategy and Planning **Job Subfunction:**Strategy**Job Description:**We’re looking for someone who is naturally curious and driven to uncover human truth. First and foremost, you are a fan with passions that span across (but are not limited to) sport, culture and entertainment. You are intrigued by what inspires action and seek to understand how people think. Empathy is an unlock, and you welcome diverse perspectives to help guide your point of view. You take a step back from assignments to ground in the bigger questions. What makes this fandom tick? What role does our brand play here? How does this property show up in culture? All in the pursuit of new insights that lead to powerful creative. You’re a passionate storyteller who is comfortable working across mediums. You care how something is communicated, not just what. The job will have you working with creatives, account leads, technologists, and an expanded strategy division. You can’t help but rally people around the work and create a collaborative creative atmosphere. **THE WORK YOU'LL DO*** Assist in the creative briefing process, transforming research into a constant stream of inspiration, insights, and thought starters for the creative team.* Collaborate with an expanded team (client and account) to distill assignments into strong creative briefs and sell-in creative strategies and positionings.* Be resourceful in leveraging existing syndicated or desk research to fortify and inspire the creative process* Collect and catalog data and insights, turning research into reports that inspire internal teams and are shared externally as thought leadership* Create consumer journeys along with brand positioning, identity, and messaging architectures **THE BIGGER TEAM YOU'LL JOIN**Octagon is the global sports, entertainment, and experiential marketing arm of Omnicom. We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent. We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world. The world needs play more than ever. Are you a Playmaker? **WHO WE'RE LOOKING FOR*** 2-4 years of relevant advertising/marketing experience, ideally in brand planning, strategy, or research* Experience in inter-agency projects/collaborations a plus* Demonstrated history of developing a narrative or perspective that could be used to impact a creative brief* Experience collaborating on research and analysis that uncovered consumer or brand insights* Additional experience with brand positioning, campaign creation, strategic frameworks, digital and channel strategies, and customer journeysThe base range for this position is $70,000 – 80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background pertinent experience, and qualifications.70,000-80,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*