Senior Associate, Digital Activation

Interpublic; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Associate, Digital Activation to support digital media campaigns across DV360, Amazon DSP and The Trade Desk.

You will set up, launch and optimize campaigns, build reports, QA setups, and collaborate with planning, activation and analytics teams to drive performance. This hybrid, full-time role emphasizes data-driven decision making and attention to detail.

Qualifications

• Experience in digital campaign planning and execution across major DSPs.
• Ability to QA campaign setups, tracking, creative, targeting, budgets, pacing, and reporting.
• Strong cross-functional collaboration with planning, activation and analytics teams.

Responsibilities

• Set up, launch, and manage campaigns across DV360, Amazon DSP, and TTD.
• Monitor campaign delivery and performance, identify opportunities, and support ongoing optimizations.
• Build, review, and share campaign reporting, including conversion and Floodlight reporting.
• Maintain organized campaign documentation and communicate updates clearly.
• Collaborate with cross-functional teams to share platform knowledge and best practices.

Skills

Campaign planning

Campaign optimization

Data analysis

Cross-team collaboration

Communication

Tools

DV360

Amazon DSP

The Trade Desk

Job description

## Senior Associate, Digital ActivationApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16778**Agency:**Hearts & Science **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:*** Utilizes developing specialized knowledge to execute tasks and contribute to smaller projects or defined components of larger initiatives.* Addresses non-routine problems using established practices and past experience.* May support the coordination of day-to-day activities for a team or specific area.* Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.* Support digital campaign planning and translate media plans into accurate platform implementations.* Set up, launch, and manage campaigns across DV360, Amazon DSP, and TTD.* Monitor campaign delivery and performance, identify opportunities, and support ongoing optimizations.* Work across full-funnel and performance-focused campaigns, including conversion-based objectives.* Build, review, and share campaign reporting, including conversion and Floodlight reporting.* Conduct thorough QA of campaign setups, tracking, creative, targeting, budgets, pacing, and reporting.* Maintain organized campaign documentation and help ensure work is delivered accurately and on time.* Communicate campaign updates, questions, and next steps clearly through email and other team communications.* Collaborate with colleagues across planning, activation, analytics, and other relevant teams.* Help train and support Associates, sharing platform knowledge and best practices.* Manage multiple priorities in a fast-paced environment while maintaining attention to detail.$40,000 - $75,000 *To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*