Manager, Cross-Channel Planning

Interpublic; USA; Vor Ort; USD 50.000 - 95.000; Vollzeit

Zusammenfassung

Omnicom is seeking an experienced media planning leader to drive holistic communications strategies, turning insights into big ideas and integrated plans across paid, owned, and earned media. You will partner with internal teams and external agencies while managing cross-functional relationships to deliver cohesive campaigns.

You will analyze data, influence multicultural outreach, and inspire teams to leverage media creatively, aligning with client goals and budgets for impactful results.

Qualifikationen

• A proven record of accomplishment of implementing holistic communications planning strategies.
• Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy.
• Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach.
• Record of accomplishment of successful and productive relationship management with agency partners.
• 8+ years of comms planning, brand planning, or account planning experience.
• Experience developing strategies to reach multicultural audiences a plus.

Aufgaben

• Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
• Participate in the integrated planning process both internally and cross-agency
• Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
• Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Kenntnisse

Analytical, intellectually curious

Multicultural audiences

Cross-team collaboration

Verbal and written communication

Marketing communications enthusiasm

Holistic communications thinking

Jobbeschreibung

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying

Responsibilities

• Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
• Participate in the integrated planning process both internally and cross-agency
• Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
• Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Qualifications

• A proven record of accomplishment of implementing holistic communications planning strategies
• Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy
• Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach
• Record of accomplishment of successful and productive relationship management with agency partners
• 8+ years of comms planning, brand planning, or account planning experience
• Experience developing strategies to reach Multicultural audiences a plus

Knowledge / Expertise

• Keen understanding of human behavior and a command of the ever-evolving communications ecosystem
• Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
• Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing
• Experience with marketing to multicultural audiences
• Passion for culture, trends, and motivations in consumer behavior

Skills / Abilities

• Analytical and Intellectually Curious
• Adept at observing patterns, societal shifts, and cultural nuances
• Open and interested in absorbing new information, letting curiosity be a strong motive
• Ability to collaborate across agency teams
• Genuine enthusiasm for marketing communications and for breaking new ground.
• Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements
• Ability to use alternative approaches to solve marketing challenges
• Ability to think in a non-linear fashion
• Verbal and Written Communications Skills
• Ability to write clearly and concisely and present orally in an articulate and confident manner

$50k - $95K

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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