Manager - CRM Marketing

AMC Global Media; New York (NY); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Wellness program and paid time off

Paid parental leave and adoption aid

Work-from-home one day per week

Job summary

AMC Global Media in New York, NY, is seeking a Manager – CRM Marketing to lead CRM strategy and execution for flagship programming and seasonal events. You will partner with content, brand marketing, product, and analytics teams to drive audience engagement, retention, and monetization across email, push, and in‑app channels.

The role emphasizes personalization, testing, and optimization, with a competitive salary and comprehensive benefits.

Qualifications

• 4–7+ years in CRM, lifecycle, or retention marketing, preferably in streaming/media.
• Experience managing campaigns across email, push, and/or in-app messaging.
• Data-driven mindset with testing, optimization, and performance analysis.
• Ability to manage multiple priorities in fast-paced campaign calendars.
• Strong collaboration and communication skills.

Responsibilities

• Lead CRM strategy and execution for key programming tentpoles and events.
• Partner cross-functionally to align messaging with brand voice and business goals.
• Develop audience-first campaign plans to drive engagement and retention.
• Own weekly engagement and always-on programming across brands.
• Collaborate with retention/CRM, creative, product, and analytics teams to execute campaigns.
• Leverage data to personalize experiences and scale personalization across journeys.
• Contribute to testing roadmap and translate insights into actionable recommendations.

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

Email, push, in-app messaging

Communication skills

Job description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in‑house studio, production, and distribution operation behind acclaimed and fan‑favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

Job Title: Manager – CRM Marketing

Team: Audience & Media Strategy team

Location: New York, NY

Responsibilities

CRM Strategy & Campaign Ownership

• Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events)
• Partner cross-functionally to align messaging with brand voice, content priorities, and business goals
• Develop audience-first campaign plans that drive engagement, viewing, and retention

Weekly Engagement & Always-On Programming

• Own the strategy and execution of weekly streaming guides and content highlights across all brands
• Build upon repeatable frameworks that balance efficiency with fresh, compelling storytelling
• Continuously optimize send timing, targeting, and content mix to improve performance

Execution Excellence

• Collaborate with the Retention/CRM team to build and deploy campaigns across CRM channels (email, push, in‑app), ensuring high-quality execution
• Manage timelines, creative briefs, approvals, and QA processes
• Collaborate with creative, product, and analytics teams to bring campaigns to life

Personalization & Audience Strategy

• Leverage behavioral, lifecycle, and content affinity data to create targeted, personalized experiences
• Identify opportunities to scale personalization across campaigns and journeys
• Support segmentation strategies that drive deeper engagement and reduce churn

Testing & Optimization

• Contribute to A/B testing roadmap across campaigns and journeys
• Analyze performance and translate insights into actionable recommendations
• Continuously refine strategies to improve open rates, CTR, conversion, and retention

Cross-Functional Collaboration

• Partner closely with content, brand marketing, product, and analytics teams
• Act as a key CRM voice in campaign planning and programming discussions
• Ensure alignment between CRM initiatives and broader marketing efforts

Qualifications (Required & Preferred)

• 4–7+ years of experience in CRM, lifecycle, or retention marketing (streaming/media experience a plus)
• Strong balance of strategic thinking and hands‑on execution
• Experience managing campaigns across email, push, and/or in‑app messaging
• Data-driven mindset with experience in testing, optimization, and performance analysis
• Ability to manage multiple priorities across fast‑paced campaign calendars
• Strong collaboration and communication skills

Compensation: $80,000 – $95,000 commensurate with experience.

AMC Global Media additionally offers a comprehensive benefits package including medical, dental, vision, prescription drug coverage, 401(k) plan, wellness program, life insurance, tuition reimbursement, paid time off, paid parental leave and adoption services, among other benefit plan options, subject to eligibility requirements. We provide employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.