CRM Marketing Lead — Streaming & Retention

AMC Global Media; New York (NY); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Wellness program and paid time off

Paid parental leave and adoption aid

Work-from-home one day per week

Job summary

AMC Global Media in New York, NY, is seeking a Manager – CRM Marketing to lead CRM strategy and execution for flagship programming and seasonal events. You will partner with content, brand marketing, product, and analytics teams to drive audience engagement, retention, and monetization across email, push, and in‑app channels.

The role emphasizes personalization, testing, and optimization, with a competitive salary and comprehensive benefits.

Qualifications

• 4–7+ years in CRM, lifecycle, or retention marketing, preferably in streaming/media.
• Experience managing campaigns across email, push, and/or in-app messaging.
• Data-driven mindset with testing, optimization, and performance analysis.
• Ability to manage multiple priorities in fast-paced campaign calendars.
• Strong collaboration and communication skills.

Responsibilities

• Lead CRM strategy and execution for key programming tentpoles and events.
• Partner cross-functionally to align messaging with brand voice and business goals.
• Develop audience-first campaign plans to drive engagement and retention.
• Own weekly engagement and always-on programming across brands.
• Collaborate with retention/CRM, creative, product, and analytics teams to execute campaigns.
• Leverage data to personalize experiences and scale personalization across journeys.
• Contribute to testing roadmap and translate insights into actionable recommendations.

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

Email, push, in-app messaging

Communication skills

Job description

AMC Global Media in New York, NY, is seeking a Manager – CRM Marketing to lead CRM strategy and execution for flagship programming and seasonal events. You will partner with content, brand marketing, product, and analytics teams to drive audience engagement, retention, and monetization across email, push, and in‑app channels.

The role emphasizes personalization, testing, and optimization, with a competitive salary and comprehensive benefits.