Manager - CRM Marketing

AMC Networks; New York (NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

401(k) Plan

Wellness program

Life insurance

Tuition reimbursement

Paid time off

Paid parental leave

Adoption services

Job summary

AMC Global Media is seeking a results‑driven CRM marketer to own strategy and execution for weekly engagement across our streaming and brand ecosystems. You’ll partner with content, product, and analytics teams to craft audience‑first campaigns that drive viewing, retention, and growth across email, push, and in‑app channels.

You will optimize send timing, targeting, and content mix, while building scalable personalization frameworks and rigorous A/B testing.

Qualifications

• 4–7+ years in CRM, lifecycle, or retention marketing
• Experience with email, push, and in‑app messaging
• Data‑driven with testing, optimization, and performance analysis
• Ability to manage multiple priorities in fast‑paced campaign calendars
• Strong collaboration and communication skills

Responsibilities

• Lead CRM strategy and execution for key programming tentpoles
• Partner cross‑functionally to align messaging with brand voice, content priorities, and business goals
• Develop audience‑first campaign plans that drive engagement, viewing, and retention
• Own the weekly streaming guides and content highlights across all brands
• Build repeatable frameworks balancing efficiency with fresh storytelling
• Optimize send timing, targeting, and content mix to improve performance
• Collaborate with Retention/CRM team to deploy campaigns across email, push, in‑app
• Manage timelines, creative briefs, approvals, and QA processes
• Collaborate with creative, product, and analytics teams to bring campaigns to life
• Leverage behavioral, lifecycle, and content affinity data to create targeted experiences
• Identify opportunities to scale personalization across campaigns and journeys
• Support segmentation strategies that drive engagement and reduce churn
• Contribute to A/B testing roadmap; translate insights into recommendations
• Refine strategies to improve open rates, CTR, conversion, and retention
• Partner with content, brand marketing, product, analytics
• Act as a CRM voice in campaign planning and programming discussions
• Ensure alignment between CRM initiatives and broader marketing efforts

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Email campaigns

Push notifications

In-app messaging

A/B testing

Data-driven

Campaign management

Job description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan‑favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

Responsibilities

CRM Strategy & Campaign Ownership

• Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events)
• Partner cross‑functionally to align messaging with brand voice, content priorities, and business goals
• Develop audience‑first campaign plans that drive engagement, viewing, and retention

Weekly Engagement & Always‑On Programming

• Own the strategy and execution of weekly streaming guides and content highlights across all brands
• Build upon repeatable frameworks that balance efficiency with fresh, compelling storytelling
• Continuously optimize send timing, targeting, and content mix to improve performance

Execution Excellence

• Collaborate with the Retention/CRM team to build and deploy campaigns across CRM channels (email, push, in‑app), ensuring high‑quality execution
• Manage timelines, creative briefs, approvals, and QA processes
• Collaborate with creative, product, and analytics teams to bring campaigns to life

Personalization & Audience Strategy

• Leverage behavioral, lifecycle, and content affinity data to create targeted, personalized experiences
• Identify opportunities to scale personalization across campaigns and journeys
• Support segmentation strategies that drive deeper engagement and reduce churn

Testing & Optimization

• Contribute to A/B testing roadmap across campaigns and journeys
• Analyze performance and translate insights into actionable recommendations
• Continuously refine strategies to improve open rates, CTR, conversion, and retention

Cross‑Functional Collaboration

• Partner closely with content, brand marketing, product, and analytics teams
• Act as a key CRM voice in campaign planning and programming discussions
• Ensure alignment between CRM initiatives and broader marketing efforts

Qualifications (Required & Preferred)

• 4–7+ years of experience in CRM, lifecycle, or retention marketing (streaming/media experience a plus)
• Strong balance of strategic thinking and hands‑on execution
• Experience managing campaigns across email, push, and/or in‑app messaging
• Data‑driven mindset with experience in testing, optimization, and performance analysis
• Ability to manage multiple priorities across fast‑paced campaign calendars
• Strong collaboration and communication skills

The base compensation for this position is $80,000 - $95,000 commensurate with experience.

Benefits

• Medical, Dental, Vision, Prescription Drug Coverage
• 401(k) Plan, Wellness Program, Life Insurance
• Tuition Reimbursement, Paid Time Off, Paid Parental Leave, Adoption Services
• Among other benefit plan options, subject to eligibility requirements

Equal Employment Opportunity Statement

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.