Manager, CRM

Lunar Solar Group; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen CRM-Manager, der die Kundenbeziehungen verwaltet und erstklassige Akquisitionsstrategien für über 6 DTC-Kunden entwickelt. In dieser spannenden Rolle werden Sie die E-Mail-Produktion leiten, Omni-Channel-Strategien entwickeln und das Team coachen. Sie werden Teil eines Klaviyo Elite Master Partner-Teams, das an der Spitze der Retentionsstrategien arbeitet. Wenn Sie eine Leidenschaft für digitales Marketing haben und Ihre Fähigkeiten in einem dynamischen Umfeld weiterentwickeln möchten, ist dies die ideale Gelegenheit für Sie.

Benefits

Krankenversicherung

Sehversicherung

401(k)

Führungsschulungen

Mitarbeiterrabatte

Qualifications

• 2-5 Jahre Erfahrung im E-Mail-Marketing in der E-Commerce-Branche.
• Erfahrung mit CRM-Technologien und Kampagnenmanagement-Tools.
• Fähigkeit zur Datenanalyse und zum Kundenbeziehungsmanagement.

Responsibilities

• Verwalten der Kundenbeziehungen und Entwicklung von Akquisitionsstrategien.
• Überwachung des E-Mail-Produktionsprozesses von der Ideation bis zur Ausführung.
• Coaching und Mentoring von CRM-Analysten zur Entwicklung ihrer Fähigkeiten.

Skills

E-Mail-Marketing

Kampagnenmanagement

Datenanalyse

Kundenbeziehungsmanagement

Präsentationsfähigkeiten

Education

BS/BA in Business

BS/BA in Psychology

BS/BA in Marketing

Tools

Klaviyo

Excel

PowerPoint

Word

Iterable

Attentive

Job description

This range is provided by Lunar Solar Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $110,000.00/yr

The Lunar Solar Group (Lunar) is a high-impact advertising agency that works with consumer-focused brands to identify growth opportunities and disruptive marketing strategies. Lunar combines digital marketing, and a suite of creative services to help brands scale. We’re a globally recognized growth consultancy, technology studio, and full service digital marketing agency. We solve complex growth challenges and build brands via proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across a variety of verticals including durable goods, consumer packaged goods, and saas. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Who We Are Looking For

Are you a creative critical thinker who enjoys collaborating with others? Are you energized by seeing your work achieve substantial business results for clients? Do you want exposure to leadership training and business development as you learn to provide top-notch digital marketing services? If so, let’s talk! A career within our digital consulting and marketing practice will expose you to industry experts and proven methodologies to help hone your skills in digital marketing, account management, and client relationships.

Job Summary

The CRM Manager will be an integral member of the CRM division at Lunar Solar Group and report to the Director of CRM. This position will manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. This could include any combination of email, SMS, loyalty, referral and subscription management services. As CRM Manager, you will also manage and mentor 1-2 CRM Analysts who will assist with all builds, task management, and reporting while you manage overall strategy, final Q/A, and the client relationship. Your strategy will optimize customer lifecycles to help advance customers through the funnel of first site visit to repeat buyers of emerging direct-to-consumer brands across all industries, including food & beverage, beauty, tech, and apparel.

The CRM team at Lunar Solar Group is a Klaviyo Elite Master Partner. This means we are in the top 2% of agencies in the world. This is an exciting opportunity for candidates who want to be at the cutting edge of retention strategy and grow a stronger understanding of a brand’s marketing mix.

• Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
• Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
• Oversees and ensures cohesion across all channels utilized by client, building out effective omni-channel strategies.
• Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
• Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
• Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
• Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
• Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
• Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.

Experience, Skills & Knowledge:

• 2-5 years of email marketing experience in the e-commerce industry.
• Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
• Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
• Strong knowledge of Excel, Powerpoint, and Word a must.
• Strong organizational and presentation skills.
• Experience compiling, analyzing, and tracking data to aid in decision making.
• Customer segmentation and database management experience.
• Client relationship management.
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
• BS/BA Degree in Business, Psychology, Marketing or related field is desired.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Lunar Solar Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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