Senior CRM Manager (Reactivations) | Remote Work | San Francisco, California, United States

BairesDev; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Senior CRM Manager to lead Reactivations in a fully remote environment. This role is pivotal, driving significant revenue growth while allowing autonomy in strategy and execution. You will collaborate with top talent across various departments, utilizing data to enhance user experiences and optimize marketing campaigns. With a commitment to professional development and a diverse work culture, this position offers an excellent opportunity to thrive in a fast-paced, results-driven setting. Join a team where your contributions can make a real impact!

Benefits

100% remote work

Flexible hours

Healthcare coverage (Vision and Dental)

Life Insurance

401K Plan

PTO and parental leave

Work-from-home hardware setup

Diverse and multicultural work environment

Qualifications

• 4+ years of CRM or Lifecycle Marketing experience.
• 5+ years in Email Marketing or Demand Generation.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Design and improve user experience for dormant leads.
• Manage campaigns to maximize re-engagement and revenue.
• Propose new channels based on research for better success.

Skills

CRM Management

Lifecycle Marketing

Email Marketing

Data Analysis

SQL

Education

Degree in a quantitative field (STEM, Economics)

Tools

Marketing Analytics Tools

CRM Software

Job description

Senior CRM Manager (Reactivations) - Remote Work:

At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

We're looking for an experienced CRM and Lifecycle Marketing leader to take charge of one of our most impactful revenue-driver areas: Reactivations. We need someone who's data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment.

Our Reactivations team already generates over $50M/year in revenue, and we aim to double that in 2025. It's one of the company's highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, you'll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. You'll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How you’ll drive growth:

- Design and continuously improve the user experience for dormant leads across all reactivation efforts.
- Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.
- Propose new channels and triggers based on research to drive higher reactivation success.
- Stay current on trends and share insights to help the team evolve and improve.

Relevant experience for this role:

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one.

In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

- 4+ years with CRM or Lifecycle Marketing.
- 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
- 2+ years in leadership roles with team management experience.
- Basic knowledge of SQL, Email Marketing, SEO, and SEM.
- Experience in B2B Marketing.
- Strong analytical skills with a data-driven mindset.
- Native or Bilingual level of English.

Additional Skills:

- Experience with marketing analytics, ops, and/or automation.
- Experience in the IT / Staffing industry.
- Degree in a quantitative field (e.g., STEM, Economics, etc.).

How we make your work (and your life) easier:

- 100% remote work
- Work-from-home hardware setup
- Flexible hours - make your schedule
- PTO, parental leave, and other special leaves
- An excellent compensation package, including base salary and commissions, well above the market average
- Healthcare coverage (Vision and Dental)
- Life Insurance
- 401K Plan
- Strong sales operations, and travel & events coordination teams within the company to support your role
- You can grow at the speed of your learning curve
- Diverse and multicultural work environment
- An innovation-driven environment that provides the support and resources for its professionals to thrive

Apply now!

Join a global team where your unique talents can truly thrive!