Campaign Insights Manager — Hybrid (NY)

Software Resources, Inc.; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

SRI Resources is seeking a Manager, Campaign Insights to join our Advertising & Partnerships Insights & Measurement team in New York City. This contractor role focuses on developing, executing, and delivering cross-funnel campaign measurement across linear, digital and social channels, with a strong emphasis on insights, presentation-ready results, and deadlines.

The position requires strategic thinking, data visualization, and the ability to work with internal stakeholders and external

Qualifications

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field.
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm.
• Experience with syndicated and/or custom brand impact and attribution partners.
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging.
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Proven data analyzation, interpretation and visualization skills

Responsibilities

• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance.
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats.
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines.
• Support supervisor and the broader Impact team on key Sales priorities and initiatives.
• Manage, train, and motivate onboarding analysts
• Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Skills

Media Analytics

Story driven analysis

Communication skills

Independent work

Education

Bachelor’s degree

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

SRI Resources is seeking a Manager, Campaign Insights to join our Advertising & Partnerships Insights & Measurement team in New York City. This contractor role focuses on developing, executing, and delivering cross-funnel campaign measurement across linear, digital and social channels, with a strong emphasis on insights, presentation-ready results, and deadlines.

The position requires strategic thinking, data visualization, and the ability to work with internal stakeholders and external