Machinery Dealership GM: Growth & Operations Leader

Sonsray Inc; Santa Fe Springs (CA); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical coverage (PPO + HSA options)

Dental, Vision, and Life insurance

401K with employer contributions

Vacation time (80 hours/year, etc.)

Uniforms provided

Annual boot voucher

Volunteer day

Birthday meal

Open-door policy

Annual Holiday Party with travel

Growth and development focus

Job summary

Sonsray is seeking a General Manager to oversee operations for the CASE Machinery dealership in Santa Fe Springs, CA. The role leads sales, service, parts, and new equipment sales, driving profitability and market growth.

Responsibilities include managing daily store operations, mentoring staff, and building key customer relationships. The position requires at least 5 years of leadership in similar settings and a track record of strategic financial management.

Qualifications

• Minimum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within a construction, or equipment dealership environment.
• Proven leadership experience managing multiple operational areas (sales, service, parts) within a dealership or similar environment.
• Strong business development and market growth experience with measurable results.
• Demonstrated success recruiting, developing, and leading high‑performing teams.
• Solid understanding of financial metrics, forecasting, and P&L management.
• Excellent relationship‑building, communication, and customer service skills.
• Strong problem‑solving skills and the ability to make confident, data‑driven decisions.
• Must be at least 21 years of age.
• Valid driver’s license required for company driving purposes.

Responsibilities

• Lead the Parts & Service Manager and Sales Department in a collaborative, high-performance environment.
• Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
• Recruit, mentor, and develop employees to support long-term departmental and company success.
• Monitor store performance metrics and implement corrective action plans when necessary.
• Develop new business opportunities and drive increased market penetration.
• Strengthen service and parts operations to elevate customer satisfaction and retention.
• Build, support, and grow the new machine sales department to expand overall market share.
• Maintain and grow relationships with key accounts and major customers through regular visits and follow-up.
• Manage full P&L responsibilities for the store and drive profitability across all departments. Review customer receivables and ensure compliance with company accounts receivable and collection policies.
• Maintain positive, professional relationships with internal teams, other store locations, and manufacturing partners. Ensure all company policies, procedures, and safety regulations are followed. Perform other duties as assigned to support dealership goals.

Skills

Leadership

Strategic planning

Customer relationships

Team development

Market growth

Budgeting

Communication

Decision making

Job description

Sonsray is seeking a General Manager to oversee operations for the CASE Machinery dealership in Santa Fe Springs, CA. The role leads sales, service, parts, and new equipment sales, driving profitability and market growth.

Responsibilities include managing daily store operations, mentoring staff, and building key customer relationships. The position requires at least 5 years of leadership in similar settings and a track record of strategic financial management.