General Manager

Sonsray Inc

Yuma (AZ)

On-site

USD 110,000 - 120,000

Full time

3 days ago

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Benefits offered by this job

Medical coverage

Dental, Vision, and Life insurance

401K with employer contributions

Paid vacation

Uniforms provided

Boot voucher

Volunteer day

Birthday meal

Holiday party

Job summary

Sonsray Inc is seeking a General Manager in Yuma, AZ to lead operations across sales, service, and parts within the agriculture equipment dealership. You will drive profitability, manage budgets, forecasts and KPIs while fostering strong customer relations.

You will oversee teams, recruit and develop staff, ensure safety and compliance, and travel to client sites as needed. A results-driven leader with a track record in business development is essential.

Qualifications

Minimum 5 years of leadership experience overseeing multiple operational areas (sales, service, parts) in agricultural/equipment dealership environments.
Strong business development and market growth experience with measurable results.
Proven track record recruiting, developing, and leading high-performing teams.
Solid understanding of financial metrics, forecasting, and P&L management.
Excellent relationship-building, communication, and customer service skills.

Responsibilities

Lead the Parts & Service Managers and Sales Department in a high-performance environment.
Oversee daily store operations ensuring alignment with goals, processes, and safety standards.
Recruit, mentor and develop employees for long-term success.
Monitor store performance metrics and implement corrective actions.
Drive growth by expanding market penetration in agricultural equipment.
Strengthen service and parts operations to enhance customer satisfaction and efficiency.
Grow the new and used equipment sales to expand market share.
Manage full P&L responsibilities and financial performance.

Skills

Leadership

Business development

Recruiting

Communication

Problem-solving

Data-driven decisions

Financial literacy

CRM systems

Microsoft Office

Google Workspace

Tools

CRM systems

Microsoft Office

Google Workspace

Job description

Job Title: General Manager

Location: Yuma, AZ

Job Type: Full-Time

Salary Range: $110k to $120k depending on experience plus bonus

Job Description

The General Manager oversees all operations of the Agriculture dealership, including sales, service, parts, new equipment sales, store performance, and overall profitability. This leader drives market growth, strengthens customer relationships, and ensures the dealership delivers best-in-class service across all departments within the agricultural equipment sector.

Essential Duties And Responsibilities

Leadership & Operations

Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
Recruit, mentor, and develop employees to support long-term departmental and company success.
Monitor store performance metrics and implement corrective action plans when necessary.

Sales, Service & Market Growth

Drive business growth by identifying new opportunities and increasing market penetration within the agricultural equipment market.
Strengthen service and parts operations to enhance customer satisfaction, retention, and operational efficiency
Build, support, and grow the new and used equipment sales department to expand overall market share.
Maintain and grow relationships with key accounts, growers, and agricultural customers through regular visits and engagement.

Financial Management

Manage full P&L responsibilities for the dealership and drive profitability across all departments.
Develop and manage budgets, forecasts, and financial performance metrics.
Review customer receivables and ensure compliance with company accounts receivable and collection policies.

Collaboration & Compliance

Maintain positive, professional relationships with internal teams, other store locations, manufacturers, and vendor partners.
Ensure all company policies, procedures, and safety regulations are followed consistently.
Comply with all equipment and safety regulations and operate vehicles within prescribed limits.
Perform other duties as assigned to support dealership goals.

Requirements

Miminum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within an agricultural, construction, or equipment dealership environment.
Strong business development and market growth experience with measurable results.
Demonstrated success recruiting, developing, and leading high-performing teams.
Solid understanding of financial metrics, forecasting, and P&L management.
Excellent relationship-building, communication, and customer service skills.
Strong problem-solving skills and the ability to make confident, data-driven decisions.
Proficient in standard business applications (Microsoft Office, Google Workspace, CRM systems).
Must be at least 21 years of age.
Valid driver’s license required for company driving purposes.
Willingness to travel to customer sites, industry events, and other store locations as needed.

About Sonsray

Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.

Why work here?

At Sonsray, We Value All Employees, Their Contributions, And Most Importantly, Their Ideas! We Know That The Key To Moving Mountains Is Teamwork. This Is What We Offer Our Team Members

Medical coverage (PPO + HSA options)
Dental, Vision, and Life insurance provided at no cost
401K with competitive employer contributions
80 hours of annual vacation, increasing with years of service
Uniforms provided annually
Annual boot voucher of $125.00
One full paid day off annually for community volunteer work
Birthday meal provided by Sonsray
Privately owned and operated, with decisions made based on core values rather than corporate directives
Annual Holiday Party, including covered airfare and hotel for employees and a guest
Emphasis on company growth and employee development
Open-door policy, fostering a collaborative environment with active owner and management involvement