Senior Machinery Sales Director — Growth & Leadership

Sonsray Inc; Torrance (CA); On-site; USD 113,000 - 138,000; Full time

Benefits offered by this job

Medical coverage

Dental and Vision insurance

Life insurance

401K with employer contributions

Vacation time

Boot voucher

Volunteer day

Birthday meal

Open-door policy

Annual Holiday Party

Job summary

Sonsray Inc. seeks a Director of Sales for its Machinery Division in Torrance, CA. This senior role drives revenue growth, market expansion, and strong customer relationships across heavy equipment and related services.

You will lead a multi-location sales team, align with OEM programs, and report to the EVP. The position requires a minimum of 10 years in sales leadership within heavy equipment or industrial dealerships, plus travel and strong cross-functional collaboration skills.

Qualifications

• Bachelor’s degree in Business or related field.
• 10+ years of progressive sales leadership experience in heavy equipment or industrial dealership.
• Ability to travel up to 70–80%.
• Strong communication and collaboration skills.

Responsibilities

• Lead the Machinery sales team to achieve revenue, margin, and KPI targets.
• Develop and execute sales strategies for new equipment, used equipment, rental, and aftermarket opportunities.
• Manage key accounts, negotiate contracts, and engage with strategic partners.
• Collaborate with Operations and Service to align sales commitments with delivery timelines and customer expectations.

Skills

Sales leadership

Forecasting

CRM proficiency

Strategic selling

Team development

Education

Bachelor’s degree in Business, Management, Sales, or related field

Tools

Microsoft Office

Google Workspace

CRM platforms

Dealership management systems

Job description

Sonsray Inc. seeks a Director of Sales for its Machinery Division in Torrance, CA. This senior role drives revenue growth, market expansion, and strong customer relationships across heavy equipment and related services.

You will lead a multi-location sales team, align with OEM programs, and report to the EVP. The position requires a minimum of 10 years in sales leadership within heavy equipment or industrial dealerships, plus travel and strong cross-functional collaboration skills.