General Labor

Sonsray Inc

Santa Fe Springs (CA)

On-site

USD 115,000 - 125,000

Full time

5 hours ago

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Benefits offered by this job

Medical coverage (PPO + HSA options)

Dental, Vision, and Life insurance

401K with employer contributions

Vacation time (80 hours/year, etc.)

Uniforms provided

Annual boot voucher

Volunteer day

Birthday meal

Open-door policy

Annual Holiday Party with travel

Growth and development focus

Job summary

Sonsray is seeking a General Manager to oversee operations for the CASE Machinery dealership in Santa Fe Springs, CA. The role leads sales, service, parts, and new equipment sales, driving profitability and market growth.

Responsibilities include managing daily store operations, mentoring staff, and building key customer relationships. The position requires at least 5 years of leadership in similar settings and a track record of strategic financial management.

Qualifications

Minimum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within a construction, or equipment dealership environment.
Proven leadership experience managing multiple operational areas (sales, service, parts) within a dealership or similar environment.
Strong business development and market growth experience with measurable results.
Demonstrated success recruiting, developing, and leading high‑performing teams.
Solid understanding of financial metrics, forecasting, and P&L management.
Excellent relationship‑building, communication, and customer service skills.
Strong problem‑solving skills and the ability to make confident, data‑driven decisions.
Must be at least 21 years of age.
Valid driver’s license required for company driving purposes.

Responsibilities

Lead the Parts & Service Manager and Sales Department in a collaborative, high-performance environment.
Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
Recruit, mentor, and develop employees to support long-term departmental and company success.
Monitor store performance metrics and implement corrective action plans when necessary.
Develop new business opportunities and drive increased market penetration.
Strengthen service and parts operations to elevate customer satisfaction and retention.
Build, support, and grow the new machine sales department to expand overall market share.
Maintain and grow relationships with key accounts and major customers through regular visits and follow-up.
Manage full P&L responsibilities for the store and drive profitability across all departments. Review customer receivables and ensure compliance with company accounts receivable and collection policies.
Maintain positive, professional relationships with internal teams, other store locations, and manufacturing partners. Ensure all company policies, procedures, and safety regulations are followed. Perform other duties as assigned to support dealership goals.

Skills

Leadership

Strategic planning

Customer relationships

Team development

Market growth

Budgeting

Communication

Decision making

Job description

Position Summary

The General Manager oversees all operations of the CASE Machinery dealership, including sales, service, parts, new equipment sales, store performance, and overall profitability. This leader drives market growth, strengthens customer relationships, and ensures the dealership delivers best-in-class service across all departments.

Job Title: General Manager

Location: Santa Fe Springs, CA

Job Type: Full-Time

Salary Range: $115k to $125k

Position Summary

Responsibilities

Leadership & Operations

Lead the Parts & Service Manager and Sales Department in a collaborative, high-performance environment.
Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
Recruit, mentor, and develop employees to support long-term departmental and company success.
Monitor store performance metrics and implement corrective action plans when necessary.

Sales, Service & Market Growth

Develop new business opportunities and drive increased market penetration.
Strengthen service and parts operations to elevate customer satisfaction and retention.
Build, support, and grow the new machine sales department to expand overall market share.
Maintain and grow relationships with key accounts and major customers through regular visits and follow-up.

Financial Management

Manage full P&L responsibilities for the store and drive profitability across all departments. Review customer receivables and ensure compliance with company accounts receivable and collection policies.

Collaboration & Compliance

Maintain positive, professional relationships with internal teams, other store locations, and manufacturing partners. Ensure all company policies, procedures, and safety regulations are followed. Perform other duties as assigned to support dealership goals.

Qualifications

Miminum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within a construction, or equipment dealership environment.
Proven leadership experience managing multiple operational areas (sales, service, parts) within a dealership or similar environment.
Strong business development and market growth experience with measurable results.
Demonstrated success recruiting, developing, and leading high‑performing teams.
Solid understanding of financial metrics, forecasting, and P&L management.
Excellent relationship‑building, communication, and customer service skills.
Strong problem‑solving skills and the ability to make confident, data‑driven decisions.
Must be at least 21 years of age.
Valid driver’s license required for company driving purposes.

About Sonsray

Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.

Why work here?

At Sonsray, We Value All Employees, Their Contributions, And Most Importantly, Their Ideas! We Know That The Key To Moving Mountains Is Teamwork. This Is What We Offer Our Team Members

Medical coverage (PPO + HSA options)
Dental, Vision, and Life insurance provided at no cost
401K with competitive employer contributions
80 hours of annual vacation, increasing with years of service
Uniforms provided annually
Annual boot voucher of $175.00
One full paid day off annually for community volunteer work
Birthday meal provided by Sonsray
Privately owned and operated, with decisions made based on core values rather than corporate directives
Annual Holiday Party, including covered airfare and hotel for employees and a guest
Emphasis on company growth and employee development
Open-door policy, fostering a collaborative environment with active owner and management involvement