Machinery Sales Director - Lead Strategy & Growth

Sonsray,-Inc.; Torrance (CA); On-site; USD 113,000 - 138,000; Full time

Benefits offered by this job

Medical coverage

401K

Vacation days

Boot voucher

Volunteer day

Birthday meal

Job summary

Sonsray, Inc. in Torrance, CA seeks a Director of Sales for the Machinery Division. This senior leader drives revenue growth, expands market share, and builds a high-performing team across multiple locations.

You will own sales strategy for heavy equipment, manage OEM partnerships, and align with operations. Expect extensive travel, strategic leadership, and collaboration with marketing and service to meet targets.

Qualifications

• Bachelor’s degree in Business, Management, Sales, or related field preferred.

Responsibilities

• Lead, develop, and motivate the Machinery sales team to exceed revenue, margin, and KPI targets.
• Set clear goals, territories, and performance expectations with CRM dashboards.
• Coach and mentor to strengthen consultative selling and pipeline management.
• Ensure accurate forecasting and accountability for customer engagements.

Skills

Leadership

Travel 70-80%

Communication

Technical proficiency

Business acumen

Education

Bachelor’s degree in Business, Management, Sales, or related field

Tools

CRM platforms

Microsoft Office

Google Workspace

Dealership management systems

Job description

Sonsray, Inc. in Torrance, CA seeks a Director of Sales for the Machinery Division. This senior leader drives revenue growth, expands market share, and builds a high-performing team across multiple locations.

You will own sales strategy for heavy equipment, manage OEM partnerships, and align with operations. Expect extensive travel, strategic leadership, and collaboration with marketing and service to meet targets.