Agriculture Equipment Dealership Growth Leader

Sonsray Inc; Las Cruces (NM); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

401K with employer contributions

Vacation and time off

Boot voucher program

Volunteer day

Job summary

Sonsray Inc. in Las Cruces, NM, is seeking a General Manager to oversee all dealership operations—sales, service, parts, and new equipment. This full-time leader will drive market growth, customer satisfaction, and profitability across the business.

The role requires strong experience in leadership, business development, and financial management, with a focus on developing teams and delivering best-in-class service. Salary range includes bonus potential and comprehensive benefits.

Qualifications

• Minimum 5 years experience with leadership across multiple operational areas (sales, service, parts).
• Strong business development and market growth experience with measurable results.
• Demonstrated success recruiting, developing, and leading high-performing teams.
• Solid understanding of financial metrics, forecasting, and P&L management.
• Excellent relationship-building, communication, and customer service skills.
• Strong problem-solving skills and data-driven decision making.
• Proficient in standard business applications (Office, CRM).

Responsibilities

• Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
• Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
• Recruit, mentor, and develop employees to support long-term departmental and company success.
• Monitor store performance metrics and implement corrective action plans when necessary.
• Drive business growth by identifying new opportunities and increasing market penetration in agricultural equipment.
• Maintain and grow relationships with key accounts, growers, and agricultural customers.

Skills

Leadership

Operations management

Sales growth

P&L management

People development

Tools

Microsoft Office

CRM systems

Google Workspace

Job description

Sonsray Inc. in Las Cruces, NM, is seeking a General Manager to oversee all dealership operations—sales, service, parts, and new equipment. This full-time leader will drive market growth, customer satisfaction, and profitability across the business.

The role requires strong experience in leadership, business development, and financial management, with a focus on developing teams and delivering best-in-class service. Salary range includes bonus potential and comprehensive benefits.