Luxury Marketing & Operations Lead - LATAM

Brobston Group; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Panerai is seeking an Operations & Marketing Manager to drive Marketing & Communications, Sales Operations, Boutique Management, and Retailer Go-to-Market initiatives across Latin America. You will enhance brand desirability, retail performance, client experience, and revenue growth through data-driven initiatives.

Reporting to the Brand Director, you will collaborate with E-commerce, Wholesale, Boutique Operations, Marketing, and Events, while mentoring one direct report and shaping local

Qualifications

• 5-10 years of progressive experience across marketing, communications, retail and sales operations, ideally within luxury, premium retail, or hospitality.
• Strong understanding of luxury clients, brand positioning, client experience, and Latin American market dynamics.
• Proven experience managing A&P budgets, optimizing investments, and measuring ROI.
• Strong commercial acumen, with the ability to connect marketing initiatives, retail performance, client engagement, and sales results.
• Experience in CRM, clienteling, e-commerce, and omnichannel marketing, with a strong focus on acquisition, engagement, and retention.
• Strong analytical skills and experience translating sales, client, and marketing data into actionable business recommendations.
• Excellent communication, presentation, and negotiation skills, with the ability to influence internal teams, HQ, retailers, agencies, and external partners.
• Strategic, creative, hands-on, and entrepreneurial mindset, comfortable balancing long-term priorities with day-to-day execution.
• Proven ability to manage multiple projects, events, activations, and stakeholders simultaneously in a fast-paced environment.
• Fluent English, Spanish, and Portuguese required; French or Italian is a strong asset.

Responsibilities

• Develop and localize the Maison's brand narrative for Latin America, adapting HQ guidelines for product launches and messaging.
• Build partnerships across different industries for high-visibility placements and manage local brand reputation.
• Develop and present annual marketing plan ensuring strategic budget planning and alignment with Business Objectives.
• Oversee integrated both paid and organic media strategies (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
• Manage the local e-commerce platform, ensuring accurate product content, pricing, imagery, and availability.
• Coordinate digital campaigns and newsletters with HQ and agency partners, using analytics and KPIs to drive traffic, engagement, conversion, and sales.
• Own the Latin America CRM strategy in partnership with commercial team and HQ, championing a client-centric mindset and designing personalized client journeys.
• Support B2C initiatives, clienteling, gifting, and post-purchase engagement to strengthen client retention and acquisition.

Skills

Luxury retail

CRM

Omnichannel marketing

Data analytics

Budget management

Stakeholder management

English

Spanish

Portuguese

Tools

Salesforce

Looker

SAP

Job description

Panerai is seeking an Operations & Marketing Manager to drive Marketing & Communications, Sales Operations, Boutique Management, and Retailer Go-to-Market initiatives across Latin America. You will enhance brand desirability, retail performance, client experience, and revenue growth through data-driven initiatives.

Reporting to the Brand Director, you will collaborate with E-commerce, Wholesale, Boutique Operations, Marketing, and Events, while mentoring one direct report and shaping local