Luxury Marketing & Operations Lead, LATAM

Richemont; Ohio; Presencial; USD 150.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

Health savings account

401(k) with employer match

Paid time off

Wellness reimbursement

Volunteer days off

Employee assistance program

Descripción de la vacante

Richemont’s Panerai brand seeks an Operations & Marketing Manager to lead LATAM marketing, e-commerce, and retail initiatives across Latin America, driving brand desirability, client engagement, and revenue growth with data-driven decisions.

You will report to the Brand Director, collaborate with HQ and cross-functional teams, manage one direct report, and shape integrated campaigns, events, and boutique strategy in a fast-paced luxury environment.

Formación

• 5–10 years of progressive experience across marketing, communications, retail and sales operations, ideally within luxury, premium retail, or hospitality.
• Strong understanding of luxury clients, brand positioning, client experience, and Latin American market dynamics.
• Proven experience managing A&P budgets, optimizing investments, and measuring ROI.
• Strong commercial acumen, with the ability to connect marketing initiatives, retail performance, client engagement, and sales results.
• Experience in CRM, clienteling, e-commerce, and omnichannel marketing, with a strong focus on acquisition, engagement, and retention.
• Strong analytical skills and experience translating sales, client, and marketing data into actionable business recommendations.
• Excellent communication, presentation, and negotiation skills, with the ability to influence internal teams, HQ, retailers, agencies, and external partners.
• Strategic, creative, hands-on, and entrepreneurial mindset, comfortable balancing long-term priorities with day-to-day execution.
• Proven ability to manage multiple projects, events, activations, and stakeholders simultaneously in a fast-paced environment.
• Fluent English, Spanish, and Portuguese required; French or Italian is a strong asset. Willingness to travel across the region.

Responsabilidades

• Develop LATAM marketing plan and budget, align with HQ guidelines, and translate into yearly and monthly actions.
• Localize brand narrative for Latin America and manage paid/organic media across channels.
• Own CRM strategy with commercial teams, design personalized client journeys and post-purchase engagement.
• Support B2C initiatives, clienteling, gifting, and proactive client retention.
• Maintain CRM data integrity and identify opportunities to re-engage dormant clients.
• Monitor KPIs and provide insights to optimize CRM and e-commerce results.
• Protect retailer relationships, conduct reviews, market visits, and provide training.
• Develop sales performance reporting and actions to improve productivity.

Conocimientos

Marketing strategy

Retail operations

CRM

Omnichannel marketing

Analytical skills

Communication

Negotiation

Herramientas

Salesforce

Looker

SAP

Descripción del empleo

Richemont’s Panerai brand seeks an Operations & Marketing Manager to lead LATAM marketing, e-commerce, and retail initiatives across Latin America, driving brand desirability, client engagement, and revenue growth with data-driven decisions.

You will report to the Brand Director, collaborate with HQ and cross-functional teams, manage one direct report, and shape integrated campaigns, events, and boutique strategy in a fast-paced luxury environment.