Luxury Email & Retention Marketing Lead

Brobston Group; Florida; On-site; USD 90,000 - 130,000; Full time

Job summary

Sunrise is seeking an Email and Retention Marketing Manager to lead email, SMS and CRM strategy for a multi-brand luxury portfolio from the Sunrise corporate office. You will shape lifecycle and retention programs, drive personalization, and use analytics to strengthen customer relationships and revenue.

The role requires hands-on experience with ESPs, Klaviyo, and Shopify, and collaboration across marketing, analytics, E‑commerce, IT, and retail teams.

Qualifications

• 5 years of experience in email marketing, CRM, lifecycle, or retention marketing, preferably with luxury retail or premium consumer brands.

Responsibilities

• Lead email, SMS, and CRM programs across multiple brands to drive engagement, retention, and revenue.
• Develop and execute lifecycle campaigns, segmentation, automation, personalization, and deliverability best practices.
• Design and run A/B tests, analyze performance, and optimize campaigns using revenue attribution and analytics.
• Collaborate cross-functionally with commercial, marketing, creative, analytics, e-commerce, IT, and retail teams; manage projects and presentations.
• Oversee ESP and CRM operations, campaign builds (HTML), and integration with Shopify and other platforms.

Skills

Email marketing

CRM

Lifecycle marketing

Retention marketing

Klaviyo

Shopify

Analytics

Project management

Education

Bachelor's degree

Tools

Klaviyo

Shopify

Job description

Summary

The Email and Retention Marketing Manager will lead email, SMS, and CRM strategy for a multi-brand luxury portfolio from the Sunrise corporate office, balancing performance-driven growth with premium brand storytelling. This role is responsible for developing and executing lifecycle and retention programs that strengthen customer relationships, increase retention, and drive revenue through personalization and rigorous analytics.

Responsibilities

• Lead email, SMS, and CRM programs across multiple brands to drive engagement, retention, and revenue.
• Develop and execute lifecycle campaigns, segmentation, automation, personalization, and deliverability best practices.
• Design and run A/B tests, analyze performance, and optimize campaigns using revenue attribution and analytics.
• Collaborate cross-functionally with commercial, marketing, creative, analytics, e-commerce, IT, and retail teams; manage projects and presentations.
• Oversee ESP and CRM operations, campaign builds (HTML), and integration with Shopify and other platforms.

Requirements

• 5 years of experience in email marketing, CRM, lifecycle, or retention marketing, preferably with luxury retail or premium consumer brands.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong knowledge of customer segmentation, automation, personalization, deliverability, and testing methodologies.
• Analytical mindset with experience in reporting, revenue attribution, and Google Analytics.
• Hands-on experience with ESPs and CRM platforms, specifically Klaviyo and Shopify; strong project management and communication skills.