Luxury Email & Retention Marketing Lead

Watches of Switzerland Group PLC; Florida; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive earnings

Medical benefits

Dental benefits

Life & disability

Training

Career growth

Staff discounts

Job summary

Watches of Switzerland Group PLC seeks an Email and Retention Marketing Manager to lead client engagement, lifecycle marketing, and revenue growth across Watches of Switzerland, Mayors, Betteridge, and Roberto Coin. The role sits at the center of growth, blending brand storytelling with performance marketing to optimize email/SMS and CRM strategies and elevate the premium customer experience.

The ideal candidate is strategic, data-driven, and able to balance near-term performance with long-term

Qualifications

• 5-8 years of experience in email marketing, CRM, lifecycle marketing, or retention marketing.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong segmentation, automation, personalization, lifecycle marketing, and deliverability best practices.
• Analytical mindset with the ability to cultivate actionable insights.
• Strong creative instincts with premium brand storytelling and customer comms.
• Excellent project management, organizational skills, and multi-priority handling.
• Collaborative, proactive, autonomous, and curious with cross-functional experience.
• Experience managing multi-brand email programs preferred.
• Hands-on with ESPs and CRM platforms; Klaviyo and Shopify proficiency is a must.
• Experience in campaign reporting, revenue attribution, testing, optimization, HTML, Google Analytics.

Responsibilities

• Develop, execute, and optimize email/SMS and CRM strategies.
• Strengthen customer relationships and increase retention.
• Deliver a highly personalized, premium customer experience.
• Collaborate with commercial, marketing, creative, analytics, e-commerce, IT and retail teams.

Skills

Email marketing

CRM

Lifecycle marketing

Retention marketing

Luxury retail experience

Data-driven

Creative storytelling

Project management

Cross-functional collaboration

A/B testing

Education

Bachelor's degree in Marketing

Tools

Klaviyo

Shopify

ESP platforms

Job description

Job Purpose

The Email and Retention Marketing Manager will lead client engagement, lifecycle marketing, and revenue growth across its portfolio, including Watches of Switzerland, Mayors, Betteridge, and Roberto Coin.

Job Purpose

The Email and Retention Marketing Manager will lead client engagement, lifecycle marketing, and revenue growth across its portfolio, including Watches of Switzerland, Mayors, Betteridge, and Roberto Coin.

This position sits at the center of growth for the Watches of Switzerland Group, bridging brand storytelling with performance marketing. The ideal candidate is a strategic and data-driven leader who can balance near-term performance with long-term brand-building, combining analytical rigor with strong creative judgment and elevated brand sensibility. The role is responsible for developing, executing, and optimizing best-in-class email/SMS and CRM strategies that strengthen customer relationships, increase retention, and deliver a highly personalized, premium customer experience.

Qualifications And Experience

• 5-8 years of experience in email marketing, CRM, lifecycle marketing, or retention marketing, preferably within luxury retail, fashion, jewelry, watches, or premium consumer brands.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong understanding of customer segmentation, automation, personalization, lifecycle marketing, and deliverability best practices.
• Analytical mindset and ability to cultivate actionable insights.
• Strong creative instincts with an eye for premium brand storytelling and customer comms.
• Excellent project management, organizational skills, and attention to detail with the ability to manage multiple priorities simultaneously.
• Collaborative, proactive, autonomous, and curious, with experience partnering across commercial, marketing, creative, analytics, e-commerce, IT, and retail teams.
• Confidence in project management and presentation skills; think strategically but act tactically.
• Experience managing multi-brand or multi-business email programs preferred.
• Hands-on experience with ESPs and CRM platforms; Klayvio and Shopify proficiency is a must.
• Experience in campaign reporting, revenue attribution, testing, optimization, HTML, Google Analytics.
  
  

About Us

We're a global retailer employing nearly 3,000 people across the UK and the United States.

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.

Rewards

In Return For Your Commitment To Excellence, We Offer

• Competitive earnings
• Benefits including medical, dental, life & disability
• Comprehensive, ongoing training
• Career growth potential
• Generous staff purchase discounts