Head of Loyalty: Strategy, Activation & Growth

Lucky Strike Entertainment; Miami (FL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

Paid time off & holidays

Employee Assistance Program

Job summary

Lucky Strike Entertainment seeks a Head of Loyalty to own the loyalty program post-launch, driving its economics, roadmap, and evolution into a product guests use every visit. You define strategy to activate members and sustain repeat visits, while cross-functional partners execute against briefs and targets.

You will own the loyalty P&L, define the program roadmap, write specs, and integrate loyalty across POS, app, web, and CRM.

Qualifications

• 8+ years in loyalty, CRM, or membership products at multi-unit scale.
• Led a program from design through launch and optimization.
• Proven ability to manage loyalty economics and P&L.

Responsibilities

• Own loyalty P&L and defend economics to CFO; manage end-to-end member funnel.
• Define program roadmap with tiers, offers, and stored value features.
• Write specs and own backlog; integrate loyalty identity across platforms.
• Set activation/retention strategy and drive campaign briefs with teams.
• Own loyalty reporting and incremental tests with data partners.

Skills

Loyalty program management

CRM

Product management

SQL

Cross-functional leadership

Vendor coordination

Tools

Punchh

Paytronix

Thanx

Talon.One

POS integration

Job description

Lucky Strike Entertainment seeks a Head of Loyalty to own the loyalty program post-launch, driving its economics, roadmap, and evolution into a product guests use every visit. You define strategy to activate members and sustain repeat visits, while cross-functional partners execute against briefs and targets.

You will own the loyalty P&L, define the program roadmap, write specs, and integrate loyalty across POS, app, web, and CRM.