Sr. Director, Loyalty & Digital Commerce Growth

Socotra, Inc.; Los Angeles (CA); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) plan

Unlimited PTO

Employee discounts

LinkedIn Learning

Job summary

SKIMS seeks a Sr. Director, Loyalty to lead the strategy, evolution, and growth of the loyalty program.

You will own end-to-end strategy, benefits, engagement, and member experiences, translating customer insights into differentiated, scalable programs that drive long-term customer value. This role sits in the Data, Insights, and Loyalty organization and partners with Digital, Retail, Marketing, Brand, and Finance.

Qualifications

• 10+ years of loyalty, CRM, lifecycle marketing or related field.
• 4+ years leading teams or enterprise-level loyalty initiatives.
• Experience owning and evolving a scalable loyalty program.
• Strong understanding of loyalty strategy, segmentation, personalization, and economics.
• Experience managing multi-channel programs across large databases.
• Strong analytical orientation with data-driven decision making.
• Experience building testing roadmaps across benefits, messaging and digital experiences.

Responsibilities

• Define enterprise-wide loyalty strategy and long-term roadmap.
• Grow enrollment, activation, engagement, retention, and share of wallet.
• Own loyalty benefits, experiences, and member-only offerings.
• Collaborate with Digital Product, Technology, Retail, and Marketing.
• Lead cross-functional initiatives spanning multiple teams.
• Establish KPIs and reporting for program performance.

Skills

Loyalty strategy

Lifecycle marketing

Cross-functional leadership

Data-driven decision making

Customer lifecycle management

Communication & storytelling

Product & tech partnership

Strategic planning

Executive presenting

Education

Bachelor’s degree in marketing or related

Advanced degree preferred

Tools

Loyalty platforms

Analytics tools

Job description

SKIMS seeks a Sr. Director, Loyalty to lead the strategy, evolution, and growth of the loyalty program.

You will own end-to-end strategy, benefits, engagement, and member experiences, translating customer insights into differentiated, scalable programs that drive long-term customer value. This role sits in the Data, Insights, and Loyalty organization and partners with Digital, Retail, Marketing, Brand, and Finance.