Senior Director, Loyalty & Growth Strategy

Skims

Los Angeles (CA)

On-site

USD 180,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Healthcare

401(k) match

Unlimited PTO

Employee discounts

HQ lunch program

Dog-friendly office

Company events

Job summary

SKIMS is looking for a Sr. Director of Loyalty to lead the strategy, evolution, and growth of the loyalty program across digital and retail channels.

The ideal candidate combines customer-obsessed loyalty leadership with strategic thinking, analytical rigor, and cross-functional influence. They will partner with Digital, Marketing, Finance, and Product to drive measurable business impact.

Qualifications

10+ years in loyalty, CRM, lifecycle marketing or related field.
4+ years leading teams or enterprise loyalty initiatives.
Experience owning a scaled loyalty program with measurable impact.
Bachelor's degree in marketing, business, analytics, or related field; advanced degree preferred.

Responsibilities

Develop and lead the enterprise-wide loyalty strategy for SKIMS, establishing the program vision, objectives, customer value proposition, and multi-year roadmap.
Define how loyalty supports broader customer, brand, digital, retail, and growth strategies across the full customer journey.
Continuously evolve the program structure, benefits, experiences, and engagement model based on customer needs and program performance.
Establish clear priorities and decision frameworks for balancing customer value, brand differentiation, engagement, and financial return.
Identify new loyalty capabilities and opportunities across channels, markets, customer segments, and stages of the customer lifecycle.
Own strategies to grow loyalty enrollment, activation, engagement, retention, and share of customer spend.