Loyalty & Rewards Strategy Director

Fayette Chamber of Commerce; Atlanta (GA); On-site; USD 150,000 - 230,000; Full time

Job summary

The Fayette Chamber of Commerce seeks an accomplished Loyalty and Rewards Director to design, deliver, and optimize a portfolio of dynamic rewards and partner offers. You will own governance, vendor relationships, campaigns, and the day‑to‑day experience across channels to drive engagement and value for members.

Leading cross‑functional teams, managing budgets, risk, and program economics, you will orchestrate exclusive experiences with partners, ensuring scalable, compliant, and member‑centric

Qualifications

• Bachelor’s degree in business, marketing, finance, or related field or equivalent experience.
• 10+ years of experience in partner management, rewards, benefits, marketing, or product roles in financial services or related industry.
• Proven experience managing third‑party partners, vendor performance, and contracts in a complex, regulated environment.
• Demonstrated ability to manage cross‑functional initiatives spanning Risk, Operations, Digital, Technology, and Product teams.
• Strong analytical skills with the ability to interpret performance data and translate insights into execution improvements.
• Excellent stakeholder management, communication, and execution skills.
• Proficiency in basic computer applications, such as Microsoft Office software products.
• Ability to travel, occasionally overnight.

Responsibilities

• Serve as the primary relationship owner for multiple third‑party lifestyle and rewards partners, ensuring strong collaboration, performance accountability, and mutual value realization.
• Lead vendor governance activities, including RFP inputs, contract negotiations and management, performance reviews, and issue escalation.
• Own the dynamic rewards and offers portfolio, including exclusive partner offers, seasonal campaigns, and the annual rewards calendar and client experience.
• Continuously evolve the rewards and offers portfolio to remain relevant, differentiated, and aligned to client expectations and brand standards.
• Collaborates with internal colleagues to bring forward exclusive Truist offers and experiences to the rewards platform, including opportunities with partners.
• Define and execute the Truist Rewards anniversary bonus strategy, including eligibility rules, benefit structure, partner integration, and client communications.
• Partner with Risk, Operations, Digital, Technology, and Wealth teams to deliver a stable, accurate, and compliant client experience across rewards touchpoints.
• Act as a key escalation point for issues impacting benefit fulfillment, partner performance, or client experience.
• Monitor client adoption, usage patterns, engagement, and sentiment to assess program effectiveness and identify optimization opportunities.
• Translate performance insights into actionable recommendations to improve partner mix, benefit design, campaign effectiveness, and ROI.
• Own and manage the Lifestyle Benefits and third‑party rewards budget, including forecasting, expense management, and value realization from partner agreements.
• Balance client value, program economics, and long‑term scalability in all rewards decisions.
• Create an inclusive, energizing team environment aligned with Truist values, empowering teammates to learn, grow, and have meaningful careers; execute on priorities.
• Attract, retain and promote top talent and build credible successors for key leadership positions.

Skills

Partner management

Vendor management

Cross-functional collaboration

Analytical skills

Stakeholder management

Communication

Microsoft Office

Travel ability

Education

Bachelor’s degree in business, marketing, finance, or related field

Tools

Microsoft Office

Job description

The Fayette Chamber of Commerce seeks an accomplished Loyalty and Rewards Director to design, deliver, and optimize a portfolio of dynamic rewards and partner offers. You will own governance, vendor relationships, campaigns, and the day‑to‑day experience across channels to drive engagement and value for members.

Leading cross‑functional teams, managing budgets, risk, and program economics, you will orchestrate exclusive experiences with partners, ensuring scalable, compliant, and member‑centric