Loyalty & Omnichannel Growth Leader

Galderma; Miami, Boston (FL, MA); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with employer match

Paid time off

Job summary

Galderma seeks a Director of Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem and the connected omnichannel roadmap. You will lead the launch of loyalty programs, drive engagement, and optimize performance across field, practices, and consumers.

This hands-on leader will manage budgets and partner with agency/tech teams to hit ambitious milestones. The role emphasizes data-driven decision-making, segmentation, and predictive analytics, with close collaboration across Marketing,

Qualifications

• 8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing.
• Proven experience launching and running customer-facing digital programs (loyalty or similar) for consumers or providers, from strategy through execution and day-to-day operation, managing agency and technology partners.
• Strong analytical depth: segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics.
• Familiarity with loyalty platforms, CRM systems and customer data platforms, B2B commerce systems, and digital marketing tools.
• Understanding of data privacy and cross-functional collaboration with Legal, Privacy, and IT.

Responsibilities

• Lead launch and end-to-end ownership of the B2B and B2C loyalty programs, including strategy and go-to-market.
• Own CRM strategy and the 360-degree customer-data roadmap, with measurement and optimization.
• Guide field enablement, work with agency partners to hit milestones, and align budgets across teams.
• Collaborate with Marketing, Sales, Finance, Digital, IT, and Legal to ensure compliant, scalable programs.

Skills

Omnichannel strategy

Loyalty programs

CRM analytics

Marketing analytics

Stakeholder management

Team leadership

Budget management

Field enablement

SQL

Python

A/B testing

Education

Bachelor’s degree

Tools

CRM platforms

Customer data platforms

Loyalty platforms

Marketing automation tools

Job description

Galderma seeks a Director of Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem and the connected omnichannel roadmap. You will lead the launch of loyalty programs, drive engagement, and optimize performance across field, practices, and consumers.

This hands-on leader will manage budgets and partner with agency/tech teams to hit ambitious milestones. The role emphasizes data-driven decision-making, segmentation, and predictive analytics, with close collaboration across Marketing,