Director Loyalty & Omnichannel Growth

Alastin Skincare, Inc.; Ohio; On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

401(k) plan with employer match

Paid time off

Annual incentive program

Job summary

Galderma seeks a Director of Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem and the connected omnichannel roadmap. You will drive engagement, retention, and revenue by linking field teams, practices, and consumers through loyalty, CRM, and data-enabled experiences.

You'll lead strategy, measurements, and go-to-market efforts for both B2B and B2C programs, coordinating budgets and partnerships while enabling the field with analytics and training.

Qualifications

• 8-10+ years across omnichannel strategy, loyalty, CRM, analytics, or digital marketing.
• Proven loyalty program strategy, development, and management.
• Experience launching customer-facing digital programs end-to-end.

Responsibilities

• Own the B2B2C loyalty ecosystem and digital experiences end-to-end.
• Lead launch of B2B and B2C loyalty programs with go-to-market plans.
• Drive engagement, retention, and revenue across channels through data.

Skills

Omnichannel strategy

Loyalty programs

CRM

Customer analytics

Digital marketing

Cross-functional leadership

Budget management

Executive communication

Data privacy

Team leadership

Education

Bachelor's degree in quantitative, business, marketing

Tools

SQL

Python/R

Cloud analytics

BI workflows

Job description

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Summary ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem: the programs that reward and grow its practices and the consumers those practices serve, and the digital experiences, data, and communications that connect them. This leader drives engagement, retention, and revenue across every channel by connecting the field, practices, and consumers through loyalty, digital experiences, and data. The role leads the launch of both the B2B and B2C loyalty programs, including strategy and business requirements, financial modeling, go-to-market, and field enablement. Once the programs have launched, it owns them end to end: strategy, mechanics and promotions, measurement, and optimization. This role also owns the connected omnichannel roadmap, inclusive of the 360-degree customer-data strategy and the CRM strategy, with a CRM lead reporting in. This is a hands‑on leadership role. The director personally runs program management and delivery, directs agency partners to hit milestones and go‑to‑market timelines, and brings real analytical depth, using segmentation, lifetime value, predictive analytics, and experimentation to guide decisions. They stay close to the field, equipping reps to partner with their accounts and use the programs for pull‑through, supporting usage, and gathering feedback that shapes what comes next. They also work across departments and with senior leadership to align budgets, roadmaps, and compliance.

Skills & Qualifications

• 8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing, including proven loyalty program strategy, development, and management.
• Proven experience launching and running customer-facing digital programs (loyalty or similar) for consumers or providers, from strategy through execution and day-to-day operation, managing agency and technology partners, holding cross-functional teams to milestones and go‑to‑market timelines, and prioritizing a roadmap using business cases.
• Strong analytical depth: segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics (member value, incremental margin, reward-rate modeling).
• Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities, turning customer data into acquisition, retention, and commercial decisions with measurable outcomes.
• Familiarity with loyalty platforms, CRM systems and customer data platforms, B2B commerce systems, and digital marketing tools.
• Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices.
• Working knowledge of data privacy, and the ability to partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.
• Experience leading cross-functional teams and managing budgets, including coaching and developing team members.
• Strong executive communication and stakeholder alignment across Marketing, Sales, Finance, Digital, IT, and Legal, with the presence to collaborate closely with the commercial team, and the adaptability to thrive in a fast‑changing environment.
• Willingness to travel to key industry and sales meetings and to the field as needed.

Preferred Experience

• Preferred Experience working with a field sales organization, with the credibility to train, influence, and learn from reps, ideally including building training or enablement for a field team.
• Experience in beauty, skincare, medical aesthetics, healthcare, retail, or a related CPG/DTC category preferred, ideally connecting consumer and professional/practice channels.
• Hands‑on technical analytics (SQL, Python/R, cloud analytics, and BI workflows), with experience in marketing‑mix modeling, marketing attribution, incrementality and causal measurement (such as matched‑market designs), commercial analytics, and AI‑assisted analytics with human review and appropriate access controls.

Bachelor’s degree in a quantitative, business, marketing, or related discipline.

Physical Requirements and Work Environment

This role requires the ability to perform standard office activities, including extended periods of computer use, participation in virtual and in‑person meetings, and collaboration across teams. Depending on business needs, occasional travel may be required. Work environments and physical requirements may vary based on the requirements of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Compensation

The target base salary range for this role is $200,000-$240,000 per year. This range reflects the anticipated compensation for the role. Where pay falls withing the range may vary based on many factors, including, but not limited to, job responsibilities, skills, experience, education, certifications, location and applicable geographic pay zones, market conditions, internal equity and business considerations. Compensation decisions are made based on an assessment of the candidate’s qualifications and the totality of relevant factors. In addition to base salary, this role is eligible to participate in an annual incentive program, subject to plan terms and eligibility requirements.

Benefits

Galderma offers a competitive and comprehensive benefits program, including medical, dental, and vision coverage, a 401(k) plan with employer match, paid time off, and other benefits, subject to eligibility and applicable plan terms.

Work Authorization

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the United States.

We are dedicated to building a diverse, inclusive, and innovative workplace.

What We Offer At Galderma, you’ll be part of a purpose-driven organization committed to advancing dermatology and improving patient outcomes worldwide. We offer competitive compensation, annual incentive opportunities, and comprehensive benefits, along with meaningful opportunities for growth, development, and collaboration in an inclusive and innovative environment.